Posts made in April, 2021

on Apr 12, 2021

By Barbie Lam The lingering Covid-19 pandemic has impacted many of our daily habits — fundamentally changing how we interact with people and objects, and our ways to communicate. Social distancing and avoiding commonly touched surfaces have given voice technology new momentum and encouraged a push towards touch-free controls and experiences. People are also engaging more with their voice activated smart devices at home too. Large retailers have benefited from voice search sales and are expected to rise above $40 million by 2022. Voice and audio interfaces Voice technology continues to improve and Read full story › Source: The Drum...

on Apr 12, 2021

By Sam Bradley The shift of advertising spend from traditional media channels into influencer media has been one of the defining marketing stories of the pandemic. As consumers spent more time on social media – Facebook recorded a 12% growth in its monthly user base in January, while challenger TikTok has seen an 800% growth on its US userbase since 2018 – 73% of marketers have allocated more of their budgets to this sector, even as they’ve dialled back spend overall. But with more cash being splashed around online, the need for scrutiny has increased. Harvey Cossell, group head of strategy at Read full story › Source: The Drum...

on Apr 9, 2021

There are many ways to stand out online, so why do brands default to the same losing tactics over and over? Plan A worked last quarter and analytics indicate it should have been a winner again, yet it wasn’t. What happened? We hear this a lot from people switching social and media analytics vendors and the answer is ultimately the same: their analytics are missing the mark. More accurately, their analytics are not capturing a holistic real-time view of all available insights, so they aren’t even aiming at right mark. Instead, they’re actually creating unnecessary risk. Creating unnecessary risk The online landscape Read full story › Source: The Drum...

on Apr 9, 2021

By John McCarthy Publicis Groupe, one of the world’s largest ad buyers, is the first holding company to support the Unified ID 2.0, an identity solution being built by The Trade Desk to pick up the reins from the soon to die third-party cookie. The Drum hears from Publicis’s data arm Epsilon about the agreement struck before “nuclear war hits the digital media value chain”. Data business Epilson, purchased by Publicis Groupe two years ago for a reported $4bn, made its identity platform CORE ID interoperable with The Trade Desk on Thursday. There’s a growing list of backers for this alternative to Read full story › Source: The Drum...

on Apr 9, 2021

By Imogen Watson Going back to its roots, Marks and Spencer’s (M&S) has put the British farmers, growers, and producers that source its food at the front of its latest push. The supermarket darling knows the quality of its food products is a big selling point, with foodies traveling great distances to get their hands on a fresh punnet of raspberries or for a packet of its wild salmon. As the saying goes, ‘this isn’t just any food, this is M&S Food’. Restarting its Fresh Market Update, for four months M&S will broadcast its commitment to its ‘Select Farms’. To announce the news, Read full story › Source: The Drum...