Posts made in April, 2021

on Apr 6, 2021

By Staff Writer The most awarded creative directors in the world have today been revealed in the latest instalment of the World Creative Rankings. Published by The Drum, this annual study aggregates and analyzes the results of all of the advertising industry’s major international award schemes to determine which companies, clients and creatives produced the most celebrated work of the previous calendar year. Last week, we revealed which advertising agencies, holding companies and networks had pulled in the most awards for their creative work over the past year, with Dentsu Tokyo, Omnicom and BBDO enjoying the top spots respectively. We also drilled down Read full story › Source: The Drum...

on Apr 6, 2021

By The Drum Recommends The Drum Recommends is a free service from The Drum for brand marketers that can help you find recommended agencies of all shapes and sizes. From small independent specialists to large global agencies, this registry is based on thousands of real client ratings collected all year round. In this discussion, Cat Hartland, head of The Drum Recommends, is joined by Becky Carrahar, client services lead at Woven, Danni Dickinson, head of dealer marketing at Princess Yachts and Michael Alcock, chief executive officer at Honest Brew to discuss how they formed a successful client.agency relationships to get the best results and Read full story › Source: The Drum...

on Apr 5, 2021

By amit bapna Durex, the leading condom brand from Reckitt, recently announced its rebranded packaging for the Singapore market. The Drum spoke to Durex Singapore marketing director Justin Lee about how this refresh will reinvigorate its marketing. The new packaging includes new labels, colours and designs of the range as well as new navigation icons to help shoppers make a better choice. As a part of the month-long campaign, the condom brand will also be making its fit guide available on Shopee’s Durex official store. Having started in the UK, the rebranding is being rolled out gradually to countries worldwide and is now available Read full story › Source: The Drum...

on Apr 2, 2021

By Todd Wasserman To say people have taken to Roku and connected TV would be like saying fitness fans have taken to Peloton. It’s obvious that many consumers shifted more of their entertainment time to streaming during lockdown. But what’s next as the world opens up? Seen any good TV lately? We probably all have and perhaps one of the biggest beneficiaries of the lockdown lifestyle are streaming platforms such as Roku. The streaming platform this week announced the industry’s first brand studio for streaming TV ads. It also announced a first-of-its-kind strategic alliance with Nielsen. And, it <a target=_blank href="https://blog.roku.com/quibi" Read full story › Source: The Drum...

on Apr 2, 2021

By Scott McKenzie This is a year where profit will be tougher to find for the consumer packaged goods (CPG) industry as a whole. 2020 was a bumper year with pandemic-driven sales pushing topline total revenue numbers to record highs, but that won’t be the case in 2021 as spending comes in below last year’s numbers. This will also impact the bottom line, but not necessarily in the way one might expect, according to NielsenIQ’s Scott McKenzie. The profitability dynamic has always been hard to navigate, but rapid changes in how, when and where consumers spend are forcing a rethink of managing the pressure. Read full story › Source: The Drum...