By John Glenday Dulux has issued an apology after painting itself into a corner over mocking remarks aimed at Premier League football club Tottenham Hotspur, hours after being signed as the club’s new sponsor. The paint brand expressed itself to be ‘deeply sorry’ for colorful social media posts denigrating the team’s performance and vowed that the incident would not be whitewashed. Show me entity :: 36639 Among the eyebrow-raising responses was an image posted by Dulux UK depicting an unused trophy cabinet for sale, together with a suggestion that the paint brand’s shaggy four-legged mascot could do a better job as Read full story › Source: The Drum...
Read MoreBy Staff Writer Another week another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Over the past seven days, we’ve seen fresh appointments, reviews and acquisitions at Purplebricks, Shutterstock, Asda and more. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection. If you’ve Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe With the latest Bond still delayed and Godzilla vs Kong forced to premiere on Amazon, cinema – and cinema advertising – has been decimated by the coronavirus. But as theaters around the globe tentatively prepare to reopen, can cinema advertising bounce back to ‘normal’ or will chains and brands alike be stung by a Covid-19 hangover? Cinema’s appeal is so much broader than the film being projected on to the screen. The communal experience of shared viewing – regardless of the quality of the movie – is something that’s hard to replicate, for studios and brands alike. It’s no Read full story › Source: The Drum...
Read MoreBy amit bapna upGrad, an Indian edtech company specialising in higher education courses has been on a growth path since its launch in 2015 and emerged as South Asia’s largest player. The Drum speaks to upGrad CEO Arjun Mohan about the brand’s plans, life after repositioning last year and the expectations from the current face of the brand: a donkey. How has upGrad managed to fight the battle of tech-product messaging getting lost in a sea of sameness? To make our brand stand out in the attention economy, we did not want to make the mistake of setting our benchmarks on our previous campaigns. We Read full story › Source: The Drum...
Read MoreBy Anirban Roy Anirban Roy, head of strategy Ogilvy South and Siddharth Mohanty, senior planning director, Ogilvy India make a compelling case for brands to build their digital strategy backed by a ‘neighbourhood’ strategy, instead of a ‘stalker’ playbook. The lure of targeted and measurable advertising has hoodwinked us into creating platform out/format out communications because we haven’t thought about this irrationally. Rationally, it makes sense to stalk your consumer – wherever she is – through myriad Orwellian-like approaches, to serve your product until you torture her enough to buy it. Or so they would like us to believe. There just might be Read full story › Source: The Drum...
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