By Rebecca Stewart Publicis Groupe has pipped market expectations, with its Q2 financial results marking a return to growth amid wider global economic instability. Speaking to The Drum, chief executive Arthur Sadoun says the number was buoyed by “disproportionate” digital investment and discusses what clients want from the current media pitch frenzy. Against the odds, Publicis Groupe has posted a return to growth for the second quarter of 2021, with organic revenues getting a boost of 2.8% ending a streak of declines. The upward trend was bolstered by growth in the US and APAC regions, as well as a “disproportionate” shift towards digital services, including Read full story › Source: The Drum...
Read MoreBy amit bapna Singapore’s flagship airline carrier brand recently unveiled its new brand architecture. The Drum gets UK-based agency DLMDD’s founder Max de Lucia to share what went into creating the new sonic identity for the iconic brand Even as the world waits to get back to a situation where travelling from one country to another is the easiest thing to be done, at least one airline brand is not waiting. It has been busy crafting its new brand architecture deploying the elements of sound to its identity. Singapore Airlines (SIA), the flagship carrier airline of Singapore, has unveiled a new sonic identity Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart UK marketing budgets dipped for the fifth consecutive quarter in a row in the first quarter of 2021. However, the downward trend is softening, with marketers reporting increased optimism for the short-term future as the economy tentatively reopens following a year of turmoil. That’s according to the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which draws data from a panel of around 300 UK marketing professionals from the UK’s top 1,000 firms every three months. In the three months to March 2021, just over one in 10 marketers reported a contraction to total marketing budgets, marking <a target=_blank href="https://www.thedrum.com/news/2021/01/21/uk-ad-spend-suffers-another-sharp-blow-ipa-assures-bleak-picture-will-brighten" Read full story › Source: The Drum...
Read MoreBy Stefano Hatfield As customers spend more time than ever researching, choosing, buying, and giving feedback online, it’s vital to earnestly tune in to what they’re saying. Listening is no longer enough. You need to truly hear. Once you have this deeper understanding, how can you translate the insights gleaned into beneficial business actions? How can you use what you hear to better anticipate and solve your customers’ problems? How can marketing, advertising and other teams leverage these insights and work across siloes to deliver a unified customer experience? Joining The Drum’s editor-in-chief Gordon Young in a special webinar that looks to unpack Read full story › Source: The Drum...
Read MoreBy Carly Whiteford As travel corridors opened briefly last summer, travel brands tried to predict who would reignite the travel industry after its sharp decline. However, after another wave of strict lockdowns and the global vaccine roll out, consumer behaviours have shifted once again. In this evolving landscape, where mindsets are in constant flux, understanding consumer tensions will be crucial for travel brands to adapt at pace and thrive as the travel industry opens once again. We’ve identified three tensions that we believe will be critical to recovery. While younger audiences yearn for freedom to travel, older audiences will have the protection and Read full story › Source: The Drum...
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