Posts made in June, 2021

on Jun 4, 2021

By Suzy Barnes A new set of streamers have cropped up on Twitch. Bikini-clad, cavorting in hot tubs and actively charging viewers money for doing exactly that – is this where brands want to be? It took me a while to get used to the idea that people watch other people play games. But they do. You might not believe it, but, for a whole section of society and particularly children, the video game live streaming service known as Twitch is the center of the universe. Hundreds of millions of people watch streamers play games live every month, with 15 million tuning in Read full story › Source: The Drum...

on Jun 4, 2021

By Chris Sutcliffe Brands are reaching new audiences and creating virtual showrooms in the gaming metaverse. It’s an incredible opportunity for those willing to take the plunge – but it comes with risks. In this article we examine the copyright and IP issues, and ask where the metaverse might go in the future. Grand Theft Auto V’s open world sandbox is a technical marvel. A living breathing section of California recreated in heightened fashion, with recognizable locations like Venice Beach, the Hollywood hills and wine country all accessible to multiple players online. It has a burgeoning property scene, where players Read full story › Source: The Drum...

on Jun 4, 2021

By Jenni Baker The Drum, a global website for the marketing industry, and Canon, a world-leading innovator and provider of imaging solutions, have teamed up for ‘Class of 2021′ – a brand new virtual exhibition launching June 15 2021 that’s exclusively for students studying in the fields of creative arts and design to showcase their work to the global creative community. Upload your work from today here Students have been among the worst affected by the pandemic, with many missing out on final year degree shows, which are normally a life-defining moment on the education journey before taking the next step Read full story › Source: The Drum...

on Jun 4, 2021

By Ellen Ormesher Whether it’s neutralizing language, disclosing pronouns or not making cultural assumptions, inclusive language can make all the difference in creating a truly equitable workplace. But how can leaders manage its implementation from the top down? There is no doubt that language has the power to shape culture. And this is particularly true of the language used in the workplace. Without the implementation of inclusive language, employers run the risk of not only ostracizing certain groups within the workplace, but of perpetuating harmful workplace environments that can continue cycles of harm and oppression for marginalized groups. So why has the importance of Read full story › Source: The Drum...

on Jun 4, 2021

Iconic skincare brand Roc is planning a summertime launch of its new Revive + Glow collection. Creative, media planning and buying, PPC and influencer briefing will be managed by integrated agency Media Bounty. The Revive + Glow Collection contains Roc’s most potent Vitamin C, an Active 10% Blend, proven to deliver brighter, tighter skin to 100% of women in just four weeks. The campaign targets a younger consumer to Roc’s usual demographic and will provide an opportunity for Media Bounty to push the creative into a fresher, engaging and more inclusive territory. The work will roll out across the UK, Italy, France Read full story › Source: The Drum...