By Jenni Baker The shift to ecommerce has accelerated at lightning speed over the past year, bringing with it a whole host of changing consumer expectations. New habits have become ingrained in everyday life, not least social media, which now plays a huge part in how consumers are discovering new products – creating an inflection point where social media and ecommerce converge. At The Drum’s Creative Transformation Festival, a panel session entitled ‘The rise of social selling’, in partnership with Dash Hudson, took a whistle stop tour across the social selling landscape to explore what’s been driving its massive growth, the creative possibilities, how Read full story › Source: The Drum...
Read MoreBy The Drum Mobile marketing has been transformed over the last decade from a niche, even neglected, space to encompassing pretty much all marketing activity. But as it’s expanded, looking for inspiration – for the brands creating new products, audiences, and whole markets that didn’t previously exist, for the platforms that could be the pillar of your next media plan, for companies changing the mobile experience itself – has got harder. Well, we’re here to help. In this article, The Drum’s reporting team, aided by our research experts, kick off our deep dive on Mobile by highlighting 10 brands to watch. From fintech to Read full story › Source: The Drum...
Read MoreBy Thomas Hobbs The global pandemic has boosted consumer appetite for shoppable video and accelerated the move towards an on-demand economy. At The Drum’s Digital Transformation Festival, during a fireside chat, Stuart Heffernan, head of e-commerce at Pernod Ricard, and Nicola Spooner, vice-president of strategy for Unruly, asserted that post-pandemic consumption habits were here to stay and would fuel a shoppable content boom. On-demand e-commerce “This past year has been revolutionary for e-commerce,” said Heffernan. “In the space of a year, on-demand retail and players have boomed globally.” Uber’s acquisition of the drinks delivery platform Drizly, Pernod Ricard’s recent stake in on-demand grocery platform Glovo and the Read full story › Source: The Drum...
Read MoreBy John Glenday Christopher McDonald has reprised his role as Shooter McGavin from 1996 movie Happy Gilmour to promote a new collaboration between lifestyle brand Extra Butter and Adidas. The collaboration marks the 25th anniversary of the Adam Sandler comedy with a limited collection of memorabilia merging streetwear and golf in honor of the characters. Happy Gilmore fans will be able to do more than rerun their favorite film for the umpteenth time to mark the anniversary, with three licensed clothing collections available to honor antagonist Shooter, as well as Happy’s mentor Chubbs and of course Happy himself. Shooter is seen back on the green in Read full story › Source: The Drum...
Read MoreBy Jenni Baker The pandemic has been tough on everyone, but one group has suffered far more than most: students. With final year degree shows being cancelled, the creative art students of 2020/21 have missed out on what would normally be a life-defining moment. Without this opportunity to showcase their talent, there is a very real risk that they could become a lost generation – unless we, as an industry, do something to help. As part of The Drum’s Creative Transformation Festival, Gordon Young, co-founder and editor-in-chief at The Drum and guest speakers gave viewers a glimpse into the ‘Class of 2021′ – a Read full story › Source: The Drum...
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