By Ellen Ormesher The last decade has seen a significant increase in the representation of trans and gender non-conforming people across the media landscape – and advertising is no exception, with major brands from Starbucks to Gillette winning plaudits for their depictions of the trans community in their ads. Despite a growing media profile, the trans community continues to face persistent challenges in improving policy through the Gender Recognition Act, while transphobic hate crime in the UK has quadrupled in the last five years. Organizations that work with the trans community, including Stonewall, have long been concerned that increased visibility could coincide with an Read full story › Source: The Drum...
Read MoreDigital makes creative more unpredictable, fragmented and harder to scale: can automation solve this?
By Charlotte McEleny The place that automation has within creativity has been debated for some time. As creatives and designers are under more pressure to drive speed and scale, it is time to find an answer once and for all. The Drum and Celtra brought marketers from APAC’s digital-first brands Tigerhall and Pomelo together to get a glimpse of the future of creativity and automation. To view the full video, visit The Drum Creative Transformation website. This discussion aimed to look at how automation can help the unsolved issue of creative burnout in brand teams. Changing consumer behaviour, new platforms, added product lines, Read full story › Source: The Drum...
Read MoreBy ARNAUD CREPUT Arnaud Créput, chief executive of Smart AdServer, takes a look at how the French Competition Authority’s latest decision impacts Google and the world of adtech. Last week, the French Competition Authority (ADLC) announced its groundbreaking decision to fine Google €220m for its anti-competitive behavior in the adtech sector. The importance of this decision resides in the fact that Google abused its dominant position through several anti-competitive tactics designed to foreclose rival intermediaries at the expense of publishers. Google has not contested the findings of anti-competitive abuse as part of the authority’s decision and has offered a series of remedies designed Read full story › Source: The Drum...
Read MoreCare homes hit the headlines for all the wrong reasons in 2020 as the sector struggled to cope with the outbreak of Covid-19. Despite, or perhaps because, of this demand for high-end care, homes able to provide first-class accommodation and facilities remained abundant. With top-end locations charging as much as £3,000 per week, potential residents and their families expect the kind of service and seamless process associated with a five-star hotel when making an inquiry. To be considered, each and every home needs to ensure it is serving potential residents or their family the right information at the right time and Read full story › Source: The Drum...
Read MoreBy John McCarthy Welcome to So You Want My Job? Each week we ask the people working in some of the industry’s coolest jobs about how they got where they are. Along the way, we dig into their philosophies, inspirations, processes and experiences. Hopefully our interviewees can inspire you to pursue (or create) a job that’s just as exciting. This week we talk to Jack Koch, Reddit’s global head of marketing sciences… So, what did you want to be when you growing up? And does your job now resemble that in any way? I wanted to be a race car driver. Every Read full story › Source: The Drum...
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