By Chris Sutcliffe Read full story › Source: The Drum...
Read MoreBy Michael Nutley When Google stops Chrome from accepting third-party cookies next year, only one browser in ten worldwide will be able to carry out the ad targeting we currently take for granted. But as a new whitepaper from The Drum and Nano Interactive, The Future Of Online Targeting Beyond Identifiers, points out, the elimination of the third-party cookie is only part of the story. Consumers don’t care about the technologies used to track them, they just don’t want to be tracked. As IAB UK head of adtech Tina Lakhani says in the whitepaper: “Tracking used to be the default, and privacy was optional. Read full story › Source: The Drum...
Read MoreBy Sam Bradley Agencies across the industry are reimagining what work looks like. Will remote workers return? Can team cultures survive long-distance relationships? And will agency bosses keep their promises? In the wake of the pandemic, we explore the different ways agencies are evolving to meet the needs of staff and clients in a changed world. If, like most of the marketing and advertising workforce, you’ve been logging on from home these past 15 months, you may have noticed your energy costs rising. While many workers enjoyed savings related to working at home – such as forgoing the daily commute – remote working comes with Read full story › Source: The Drum...
Read MoreBy Shawn Lim Online shopping has outpaced traditional retail in the Asia Pacific as more people turn to ecommerce. Online shoppers who shop ‘a few times a month’ regularly are now outpacing their offline counterparts by 42% vs 31%. Those who shop online ‘once every few months’ leapfrog offline shoppers by 66%. This is according to a study by Reprise, which found that promotions and sales are the best way to engage SEA markets as 61% of shoppers wait to shop online during the big sales days, vs the 39% ‘anytime’ shoppers. However, the shipping fee is the biggest ‘turn-off’ for shoppers, as the top three Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. Rebrands are a tricky business. They can make your outfit look like the coolest place to work in the world, or they can squander hard-earned goodwill towards your existing brand. Consider, for example, the recent renaming of Standard Life Aberdeen to Abrdn, which united both grammarians and the Financial Times’ wry Alphaville column in distaste. While agencies don’t have to worry about consumer perceptions, they do need to market themselves to their next (and current) clients. The latest to do so is Read full story › Source: The Drum...
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