By Darren Woolley Building trusted partnerships between clients and their agencies take time and effort, says Darren Woolley, the founder and global chief executive of TrinityP3. But the benefit is multiple in performance and efficiency. Unfortunately, it doesn’t just happen, or happen very often, but when it does you can feel it. Yet again, an excited agency announces winning a new client with a quote that says how proud/honoured/humbled/excited they are to be partnering with said client. Remember, this announcement comes as the signatures are clicked on the DocuSign file to seal the deal. You would think it was a Business Partnership Agreement, rather Read full story › Source: The Drum...
Read MoreBy Sam Bradley As its talisman chief executive Mike Ashley prepares to step down from the leadership of Frasers Group, new data from YouGov finds the retail empire’s brand reputation in a parlous state. Mike Ashley, the founder of Sports Direct, chief executive of Frasers Group and pantomime villain of the British high street, is stepping down as leader of his retail empire. But as he prepares to hand over the throne to his son-in-law, YouGov data suggests the brand he built may struggle to recover its reputation any time soon. According to data from YouGov BrandIndex, consumer perceptions of Sports Direct Read full story › Source: The Drum...
Read MoreBy Jennifer Faull McDonald’s has made a series of key marketing hires to its top leadership team in the past few weeks after acknowledging the function’s ‘critical’ importance in maintaining the brand’s growth post-pandemic – a U-turn from past efforts to rid it from the C-suite. McDonald’s was not immune to the effects of Covid-19. Under the strain of global lockdown restrictions, it saw profits tumble 22% in 2020. But in that time it turned to product innovation, overhauled its digital offering and invested in marketing – leading to a complete turnaround in the first quarter of 2021 as profits soared almost 40% to Read full story › Source: The Drum...
Read MoreBy Mark Wiggins Anyone who’s paid attention to social media over the last few years will have noticed brand collaborations appearing everywhere. From influencer-based campaigns to high-street retailers joining forces, there’s no doubt that brand collabs have become a tried-and-tested technique for getting attention and selling products. New podcast: Something and Nothing Search Laboratory’s creative team, comprising of some of the agency’s sharpest minds in digital PR and content creation, has recently unveiled a new podcast. Titled ‘Search Laboratory Creative: Something and Nothing‘, the podcast aims to tackle a little bit of ‘something’ in the form of a current hot topic in PR, Read full story › Source: The Drum...
Read MoreBy John Glenday All I want for Christmas is… a replantable tree, according to the latest seasonal survey commissioned by the IPA, which elevates upcycling over socks. The trade body found that 56% of 18-24 year-olds intend to act sustainably this year, dispensing with the mountains of gift wrapping and unwanted presents associated with the time of unbridled giving. Young adults are putting the planet before themselves this Christmas with a pronounced desire to buy locally, upcycle and refurbish when buying gifts for loved ones. A poll of 2,000 UK adults conducted by Opinium found that 56% of 18-25-year-olds intend to be greener this Read full story › Source: The Drum...
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