By Shawn Lim Vietnam-based esports team SBTC Esports has been acquired by esports media company Ampverse. SBTC stands for Song Bang Tinh Cam (Live with Love in English) and the chicken in its logo represents a hard-working animal that gets up early in order to wake up the community. The team was originally founded by Thay Giao Ba, a former pro player, and SBTC Esports currently fields two professional teams in League of Legends (PC) and Wildrift, where they currently rank top across South East Asia with 12 straight wins in a row. “Founding and bringing SBTC to where it is today has been an incredible Read full story › Source: The Drum...
Read MoreBy Sam Bradley S4 Capital has announced a network-wide rebrand, repositioning its 24 companies – which previously each operated their own individual agency brands – into a single ‘unitary brand’ identity. The company will now be known as Media.Monks. The rebrand follows optimistic predictions from S4 about commercial prospects for the remainder of 2021. What has changed? S4 Capital’s rebrand will see the S4 name remain for financial purposes, and its stock exchange listing won’t change. But its first acquisition, MediaMonks (now Media.Monks), will take the lead as its primary customer-facing brand. Sir Martin Sorrell, executive chairman of S4 Capital, said: “The traditional, analogue holding Read full story › Source: The Drum...
Read MoreBy Kendra Clark Workplace productivity platform ClickUp has debuted a comedic six-part video series about the awkwardness and absurdity we’re all bound to encounter upon our return to the office. After reaching a $1bn valuation in December on the heels of a Series B funding round, the startup software company hopes this brand marketing effort will help establish greater awareness among target audiences as they return to IRL work. ClickUp, the workplace platform for project management, messaging and more — which bills itself as “one app to replace them all” — has today debuted three new films, shared exclusively with The Drum, in its Read full story › Source: The Drum...
Read MoreBy Shiona McDougall French astrologer Nostradamus predicted zombies for 2021. And there have been no end of marketing headlines about the cookie apocalypse this year. Coincidence? Of course it is… I think we can all calm down. Anyone who knows me well will know that I’m a huge fan of the zombie apocalypse genre. So anything labeled ‘apocalypse’ is going to come under some scrutiny. The Secret Cinema 28 Days Later event was genuinely exhilarating. Pride and Prejudice and Zombies is a feminist delight from start to finish that even Austen would approve of. And don’t get me started on The Walking Dead. I’ve avidly Read full story › Source: The Drum...
Read MoreBy Toby Harris It’s a boom time for CMOs and the platforms that serve them. But discerning whether you’re investing in the right martech solutions can be a tall order. Toby Harris, chief executive and founder of Quartz Network, lays out a few key guidelines for making the selections best-suited for your needs. Ten years ago, there were about 150 martech solutions on the market. At the time, industry leaders thought that was a lot, and the space was booming. Today, there are upwards of 8,000, extending across almost every marketing need. Whether CMOs want to streamline supply chains, attribute sales or Read full story › Source: The Drum...
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