By mark mitchell E-commerce transformed the retail sector by offering convenience and the ability to shop 24/7. Personalised experiences took this one step further, providing one-on-one attention and targeted, tailored offers, treating shoppers as individuals. In the last year, with lockdown forcing millions to shop from their screens, the retail industry can no longer rely on connecting with consumers through physical in-store destinations. It now needs to re-think its strategy, investing in new tech to create more powerful and engaging online experiences. While online shopping is already well-established, a worrying number of retailers have missed a trick in this respect. It needs to move Read full story › Source: The Drum...
Read MoreBy Anne Greenberg Imagine if retailers could get their customers to add additional items to their online basket and spend 40% more just by personalising the shopping experience… Imagine if brands and advertisers viewed retailers’ purchase data as a top media priority and wanted to access retailers’ customer information for enhanced targeting. Retailers then monetised this on their site and across the web through customised media offerings while also enhancing their customer’s journeys and tying each sale back to a brand’s media spend… This seems like a no-brainer scenario, but unfortunately, Read full story › Source: The Drum...
Read MoreBy Sam Bradley With the popularity of vinyl records still going strong, Rough Trade has moved its New York store from Brooklyn to the crowded streets of midtown Manhattan. As part of The Drum’s Retail Deep Dive, we explore whether it can it reach a broader audience while keeping its precious indie image intact. One of the quirks of the contemporary music industry is the enduring popularity of vinyl records. Despite streaming – and when we talk about music streaming, we’re almost always talking about Spotify, which enjoys double the market share of its next competitor, Apple – having long displaced physical Read full story › Source: The Drum...
Read MoreBy Jessica Chapplow Jessica Chapplow, head of e-commerce at Havas Market, delves into the new shopping behaviors that have arisen as a result of the pandemic, and the brands that have been quickest to adapt, as part of The Drum’s Deep Dive into Retail. With heightened concerns surrounding personal health and hygiene and the fear of future pandemics, people are quickly adopting touchless behaviors, replacing handshakes and hugs with waves, nods and elbow bumps. In fact, 80% of UK shoppers will change the way they engage with touchscreens and other public technology following the Covid-19 outbreak. These fluctuations in customer sentiment Read full story › Source: The Drum...
Read MoreBy Sam Bradley Pitch deck running low on hard numbers? Presentation slides looking a little bare? Allow us to help. Each week, we gather the insightful new research you may have missed to inform your work or inspire a new idea. This week, we look at research into the impact of endless video conferences, the size of the digital out-of-home (DOOH) market and consumer attitudes toward influencers. 49% of workers say they feel ‘burned out’ three days out of five A bleak study from VPNoverview of 1,000 workers in the US finds that 49% of workers spend between three and 10 hours on video calls each Read full story › Source: The Drum...
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