By Shawn Lim Fashion magazine Vogue will launch a series of mystery boxes on Binance NFT, the NFT marketplace, as part of its September issue for Singapore. “We are excited to launch the first series of Vogue Singapore mystery boxes on Binance. This is a step towards a long-term strategy to bridge the crypto and gaming communities with digital investors, curious tech-savvy consumers, and luxury brands,” said Michael von Schlippe, president of Media Publishers, the publisher of Vogue Singapore. “The mystery boxes will serve as a continuous process to engage the crypto community and allow them to interact with Vogue in a new format.” Why is Read full story › Source: The Drum...
Read MoreBy Olivia Atkins The physical demise of high street clothing brand Topshop signalled the turn of the UK’s retail sector. As the flagship store closed in 2021, the physical became digital, and the brand was picked up by online retailer ASOS – a move demonstrating the appetite and continued willingness of UK consumers to shop virtually. As the rise of online shopping continues, how can marketers seize the digital opportunity? And is there a role for the physical store anymore? In a panel discussion spearheading The Drum’s latest Deep Dive: The reinvention of retail and ecommerce, The Drum’s Olivia Atkins speaks with experts Read full story › Source: The Drum...
Read MoreBy Sam Bradley Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. With ad spend roaring back, there’s a lot of hiring going on. At many agencies in the US, UK and APAC, we’re seeing headcounts return to, and go beyond, pre-pandemic levels – especially with holding companies such as Publicis returning to growth. But even with demand for new talent high, standing out among the crowd is never easy. So what can agency staffers with an eye on their next gig do to stand out? What are you looking for in your next recruits? Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny The Drum is selling a one-off copy of a classic Drum magazine cover for charity, part of the Retail Deep Dive coverage into NFTs. Own your very own piece of Drum magazine cover art by taking part in the auction this week. The classic image, created by The Drum’s design team, depicts the world’s shift into understanding a new normal, representing a historic moment for the marketing industry. What you need to know The image goes on sale as an NFT on OpenSea this week, with the auction ending on Thursday 19 August 2021. In order Read full story › Source: The Drum...
Read MoreMulti-award-winning digital marketing agency Impression has announced a number of new high-profile client wins following another successful quarter. SunLife is working with Impression to achieve its ambitious SEO goals after a successful project with the agency. Luxury bed brand And So To Bed has appointed Impression’s SEO services in addition to digital PR and CRO. Impression has expanded its work with Rutland Cycles in the form of analytics and data insight work, on top of the existing and ongoing paid media relationship. The Wildlife Trusts has also appointed Impression to deliver a short-term analytics project. Speaking about the recent client wins, Mikey Emery, Read full story › Source: The Drum...
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