By Stefano Hatfield As brands and consumers seek a return to the physical retail space post Covid-19, the technology that has enabled ecommerce to fill the gap as stores were closed will play a vital role in the recovery of that same bricks-and-mortar retail. Shoppers, particularly in the UK, want a “connected shopping” experience. The pandemic has obviously hit the UK high street, but shoppers are ready to return, particularly if the ease of online shopping is blended with the richness of the in-store experience. Some 40% of UK shoppers use their mobile in-store to look up more information on a product. And there Read full story › Source: The Drum...
Read MoreBy Dan Friel As part of The Drum’s Retail Deep Dive, iProspect’s Dan Friel tells us how advanced media tech and platforms are reimagining what the customer journey could look like for mainstream brands, simplifying and shortening journeys that have historically been complex and opaque. We all know that, as a result of the global pandemic, e-commerce is here to stay. eMarketer states that e-commerce grew 27.6% worldwide in 2020, and in the UK digital commerce grew 54% according to the ONS. Consumer behavior has definitively shifted, with new customer journeys emerging as a result, unsurprisingly these are shorter and simpler Read full story › Source: The Drum...
Read MoreBy Shawn Lim LinkedIn is working with the Singapore government on a program to promote skills-based hiring to prepare for new opportunities in a post-pandemic world. The program, called Skills Path, aims to change the way candidates are traditionally hired based on their degrees, connections and experience. Instead the program wants to encourage companies to hire candidates based on their skills, and ensure their continuous development after hiring them. This is to ensure that once the pandemic is over, this will create new opportunities for candidates and employees in the new economy. “We are so excited to work with the Singapore government on LinkedIn’s Skills Path Read full story › Source: The Drum...
Read MoreBy Imogen Watson After the strangest Olympics in recent history, the Tokyo Paralympic starting line is getting closer. As the UK Paralympics broadcaster, Channel 4 has been busy drumming up anticipation with a smart outdoor and print campaign. Using eye-catching colors, one of the posters is a twist on the social etiquette children learn from a young age – that it’s rude to stare. Considering Paralympians need the nation’s support, the smart copy tells them to do the total opposite, championing the athletes competing later this month. Loading… Other ads in the campaign include ‘like the Olympic 800m, but faster) and ‘sub 2hr Read full story › Source: The Drum...
Read MoreBy The Drum This week, Ofcom revealed that it had received a record number of complaints about ITV’s flagship program Love Island following a fight between two contestants. An investigation may yet be launched, but it’s unlikely to spook sponsors like Boots, Just Eat and Tinder. On Wednesday, TV regulator Ofcom said it had received almost 25,000 complaints over an episode that aired the previous week in which two contestants had an argument. The show’s producers had created a ‘challenge’ where the contestants were played unseen clips of what others had said or did. Teddy Soares was shown telling another contestant that Read full story › Source: The Drum...
Read More
Industry News