By Shawn Lim LinkedIn is working with the Singapore government on a program to promote skills-based hiring to prepare for new opportunities in a post-pandemic world. The program, called Skills Path, aims to change the way candidates are traditionally hired based on their degrees, connections and experience. Instead the program wants to encourage companies to hire candidates based on their skills, and ensure their continuous development after hiring them. This is to ensure that once the pandemic is over, this will create new opportunities for candidates and employees in the new economy. “We are so excited to work with the Singapore government on LinkedIn’s Skills Path Read full story › Source: The Drum...
Read MoreBy Kendra Clark Nielsen, the go-to authority on TV ratings and video advertising measurement, today announced it will proactively accelerate the suspension of its own industry accreditation after previously admitting it underreported television viewership data. The move comes amid growing pressure from the Video Advertising Bureau (VAB), a group representing the interests of the TV and premium video industry and its stakeholders — and an ensuing press storm. Nielsen’s announcement was made ahead of a scheduled vote at the accreditation-issuing industry body the Media Rating Council (MRC). What happened: ● Nielsen announced that it has “proactively initiated Read full story › Source: The Drum...
Read MoreBy Marek Wrobel Marek Wrobel vigilantly tracks emerging media tech for Havas Media Group. For The Drum, in the Media Innovation Round-Up, Wrobel explores ‘new and shiny’ tech and its role in the ever-evolving marketing mix. OOH goes virtual Brookfield Properties – the US-based owner of a network of shopping centers – has made a deal to offer exclusive rights to virtual air space in its properties. Selected partners will now use the space to create AR opportunities for brands to advertise. Does this deal point to the next chapter in the romance between AR and OOH? I’ve been fascinated with the recent developments in Read full story › Source: The Drum...
Read MoreBy John McCarthy Could gaming soon replace or even become the dominant social media? Facebook boss Mark Zuckerberg’s already enthralled by the metaverse, and there have been few stranger things than Netflix’s big push into gaming. David Tinson, chief marketing officer of Electonic Arts, explains how top-tier gaming’s shift to always-on, events-driven engagement is seeing the medium solidify as a gathering place for friends – and whether it could threaten the social media status quo. During the pandemic EA, one of the world’s largest gaming companies responsible for titles including <span data-scayt-word="Fifa" Read full story › Source: The Drum...
Read MoreBy David Van Schaick Top of B2B Marketing’s most recent trend tracker was a curious little phrase: growth marketing. Both agencies and clients put it as the top trend for 2021. But what does it actually mean? The consensus across the Googlesphere is that growth marketing is a development of growth hacking, focusing on rapid micro-experimentation rather than the traditional model of big campaigns. It is data-driven, looks at the whole customer lifecycle, and is strongly associated with startups. But in its survey, B2B Marketing defines it more broadly as “strategies that enable marketing to be the engine room for growth for the business”. They Read full story › Source: The Drum...
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