Posts made in September, 2021

on Sep 10, 2021

By Shawn Lim Epic Games has asked Apple to restore its Fortnite developer account after South Korea ordered Apple to allow developers to use their own payment systems for in-app purchases. “Epic intends to re-release Fortnite on iOS in Korea offering both Epic payment and Apple payment side-by-side in compliance with the new Korean law,” the company said in a tweet. What happened? Apple and Epic Games have been embroiled in a court case after the Fortnite maker Epic took the tech giant to court to answer its accusations of breaching American antitrust law, following a fallout last August when Read full story › Source: The Drum...

on Sep 10, 2021

By Shawn Lim The festive season has kicked off in Asia Pacific as Shopee’s 9.9 sale kicks off the annual discount period, with the likes of 10.10 and the original shopping festival 11.11 not far behind The Covid-19 pandemic has seen customer demand evolve and for brands to remain connected with customers and capture their attention, it is important they pay attention to these sales events. As platforms like Shopee and Lazada pull out all the stops to work with brands through tools like live streaming, gamification and vouchers, there are endless choices for consumers to add to their carts. To understand this phenomenon, The Drum Read full story › Source: The Drum...

on Sep 9, 2021

School pupils in the UK lost a third of education time during the pandemic, meaning it is more important than ever for children to be ready and excited to learn. To encourage this excitement ahead of a new school year with fewer limitations and interruptions, data-powered integrated agency Jaywing has developed the 2021 back-to-school campaign for leading arts and crafts brand Crayola. The campaign’s overall objective is to engage with parents, who are preparing to send their children back to the classroom after the summer holiday armed with everything they need to encourage creativity and imagination. To inspire a new Read full story › Source: The Drum...

on Sep 9, 2021

By Ellen Ormesher With over two billion people worldwide now fully vaccinated against Covid-19, the gradual return to life as it once was has begun to accelerate. Despite the fact that companies had the legal potential to enforce vaccination for their workers, many opted for a supportive and educational approach instead. However, Interpublic Group made headlines last week after revealing that it would now be making proof of vaccination or a negative Covid test a requirement in its offices to enable a safe return from remote working during the pandemic. Back in June, The Drum spoke to major holding companies Read full story › Source: The Drum...

on Sep 9, 2021

By Kendra Clark In its third year as an official NFL partner, Lowe’s has launched a new campaign promoting the Lowe’s Home Team, a group of NFL athletes, Lowe’s associates and customers on a mission to DIY their way to the top — and help improve their hometowns along the way. This year, NFL fans have a new opportunity to “try out” for the team. Home improvement retailer Lowe’s is back with a second season of its “Home Team” program in partnership with the NFL. Today, the brand launches a new campaign to promote its fan engagement and community service initiative. Super Bowl Read full story › Source: The Drum...