By James Franc Twitter recently introduced the long-awaited arrival of ticketed spaces, a sort of quasi-Frankenstein product that is a cross between Patreon and Clubhouse (if you want to be cynical, a direct rip-off from the Clubhouse Paid Rooms feature). Creators who are managing a ticketed space will be able to set a number of tickets and the cost of those tickets for people to attend, with Twitter taking a small fee while creators pocket the majority of the funds. Twitter has had a tumultuous relationship with shareholders over the years, posting eight years in the red compared to two in the Read full story › Source: The Drum...
Read MoreBy Ellen Ormesher New research by the World Federation of Advertisers, in conjunction with Ebiquity, has revealed that multinational advertisers are set to face considerable challenges in delivering their media aspirations due to a disparity in the breadth and depth of skills required by senior leaders to meet demand. The research identifies these challenges as a capability gap, born from the issue that as the role of media leadership is expanding, new responsibilities are being included within its remits. The report, titled The Capability Gap, reveals that not only is there a growing focus on brand safety, but also the ethical dimension of media Read full story › Source: The Drum...
Read MoreBy Dan Keam-George In the past few years, sustainability and brand purpose have been terms heard by marketers time and again, as brands try to reorient themselves towards the changing attitudes of consumers. The Advertising Association’s Ad Net Zero report states that the sector has to reduce its carbon output at least by 25% by 2025. This shows that agencies have to go further than ever before, moving away from ad-hoc purpose or sustainability initiatives to create permanent change. Experiential and events agencies are a critical part of the conversation. In Event Academy’s 2020 report, the majority of those surveyed said Read full story › Source: The Drum...
Read MoreBy Shawn Lim Major Chinese companies are pledging to do more to combat sexual harassment internally and are encouraging employees to report inappropriate behaviors. This comes after it emerged that an Alibaba employee was allegedly raped by her colleague and a client. Internal investigations found the accused, a manager, had confessed to “intimate acts” with the woman while she was inebriated, violating company policy. He had assaulted the woman together with a client. According to The Wall Street Journal, companies such as Trip.com, Sina (owner of Weibo) and IQiyi have adopted or are in the process of adopting stricter rules and training against sexual Read full story › Source: The Drum...
Read MoreBy amit bapna Nike recently launched its first-ever free brand app as part of its efforts to accelerate digital transformation in South East Asia and India. The Drum speaks to Xia Ding, vice-president, Nike (direct and digital commerce), Asia Pacific & Latin America, about the launch of the Nike app in the APAC region and how it helps fuel digital transformation. As APAC markets get more and more digital, not just in media consumption habits but even the purchase journey, brands are re-looking at their business models and marketing strategies. Leading sportswear brand Nike has launched its app to buck up on its digital Read full story › Source: The Drum...
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