By John Glenday Unilever’s Sure deodorant brand has taken to the pages of The Telegraph, Metro, The Guardian and The Times today in a coordinated print execution promoting inclusive design. The pan-broadsheet push, devised by Wunderman Thompson, seeks to ensure inclusive design principles extend beyond the Paralympics in Tokyo to everyday life here at home. Headlined ‘The world is a great place for people with disabilities’, the feel-good campaign addresses the uncomfortable truth that this is only true for Paralympians for two weeks every two years, with everyone else left to struggle on as before. Addressing the elephant in the room via the small print, Sure Read full story › Source: The Drum...
Read MoreBy Michael Nutley The lessons from lockdown should have huge benefits for creative departments in terms of collaboration, diversity and the general well-being of their staff. That’s the view of Alice Watkinson, Senior Designer at Innocent Drinks. And the key to it all is being able to work remotely. “Going forward at Innocent we have a hybrid approach. We can work from home, but we’re also expected to be in office for some period of the week, which is the best of both worlds for most creatives. There’s definitely a benefit to the flexibility of working at home, like being able to go for a Read full story › Source: The Drum...
Read MoreBy Cara Lewis Cara Lewis, executive vice-president, head of US media investment at Dentsu, talks us through the big steps TV ad buying has seen in recent years. She discusses how to enter the medium in a more data-driven era. When I started buying TV commercials, cable networks were still progressing, and the internet was just a destination for information. It was the very early days of search, and the future vision of the internet being a destination for premium content that could air dog food commercials in front of dog owners was something we laughed about at lunches (remember when we had Read full story › Source: The Drum...
Read MoreBy Matthew Read In the 11 years I’ve been working in digital marketing, I don’t think a single year has gone by where I’ve not seen articles pronouncing ‘this is the year of in-housing’ or ‘in-housing is the future of digital marketing’ but it never seems to happen. Yes, some companies successfully run their digital marketing in-house while others rely solely on the expertise of agencies, but these proclaimed big swings from one to the other never seem to come about and I think I know why. The million and one parts of digital In theory there are a lot of good reasons to think Read full story › Source: The Drum...
Read MoreBy Kendra Clark Apple will begin prompting users in the App Store with a message asking if they’d like to receive targeted ads, per news first reported by 9to5Mac. With iOS 15, expected to roll out this month, users will be given an option to opt-in to targeting — rather than be automatically opted in, as was previously the case. The move comes after a flurry of updates to the company’s SKAdNetwork designed to give users more say in how their data is used — while allowing advertisers to serve targeted ads in a more privacy-centric way. Here’s what you need to know. What Read full story › Source: The Drum...
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