Posts made in September, 2021

on Sep 3, 2021

Following a tumultuous 18 months, World Suicide Prevention Day 2021 falls at a pivotal time. As the repercussions of the global Covid-19 pandemic are felt financially and emotionally, Nabs offers guidance and practical tips on how to cope under such difficult circumstances. September 10 marks World Suicide Prevention Day, with the theme of ‘creating hope through action’. It’s a pertinent theme and an important day, especially given the stresses that the pandemic has placed on us. At Nabs, we believe in the power of preventing a build-up of negative emotions wherever possible. That’s been particularly hard for everybody to do Read full story › Source: The Drum...

on Sep 3, 2021

By Staff Writer Another week, another wave of account news, reviews, agency launches, rebrands and acquisitions. Check out our global round-up to see what business is on the move (and why it matters) below, then head over to our Business on the Move hub to read about more market maneuvers. Looking for a new agency partner of your own? Check out The Drum Recommends, where you can search for trusted partners and access expert industry knowledge that could help you make your selection. If you’ve got a business on the move story for us, send it to businessonthemove@thedrum.com Read full story › Source: The Drum...

on Sep 3, 2021

By Michaela Zhu If you think male Chinese consumers rank low on marketing priority lists, think again. The spending power of female Chinese consumers has often taken precedence, but all this is about to change. A report published by Deloitte and SECOO revealed that Chinese male consumers had surpassed women in terms of online luxury purchases. The rapid expansion of China’s wealth has given rise to the ‘mass affluent male class’ (MAC), with massive purchasing power. With over 723 million male inhabitants, this is a trend brands can’t afford to ignore in their China marketing. Leading apps such as Xiaohongshu (or Read full story › Source: The Drum...

on Sep 3, 2021

By John McCarthy Adland has a penchant for celebrating creativity, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies. This week we catch up with Total Media managing director Tom Laranjo. What would be your first lesson for a newbie media type? Don’t be afraid to be a generalist – resist pressure to specialize too fast – and look for information and inspiration from as wide a number of sources as possible. What are the biggest challenges facing the business? Climate Read full story › Source: The Drum...

on Sep 3, 2021

By Shawn Lim China has ordered television and streaming broadcasters in the country to stop producing reality shows that feature “sissy men”. “Broadcast and TV institutions must not screen idol development programs or variety shows and reality shows that feature the children of celebrities,” said the National Radio and Television Administration, the country’s broadcast regulator. The country has since released a list of 24 “best programs” in the first quarter of 2021. The titles included several programs related to China’s leader, Xi Jinping, as well as one called “revealing how the BBC produces anti-intellectual reports. Why is this happening? Reality idol shows are watched widely in China Read full story › Source: The Drum...