Posts made in September, 2021

on Sep 2, 2021

By John McCarthy UK culture secretary Oliver Dowden last week outlined that he is keen to reform UK data laws and diverge from EU-enacted GDPR, which the nation has been adhering to since May 2018. The Drum explores how the proposed change could impact user privacy and digital advertising. The proposal Dowden announced in a paywalled interview in The Telegraph his intent to diverge from GDPR. “Now that we have left the EU I’m determined to seize the opportunity by developing a world-leading data policy that will deliver a Brexit dividend for individuals and businesses across the UK.” He promised “common sense, not box-ticking”. Read full story › Source: The Drum...

on Sep 2, 2021

By amit bapna Even as the blockbuster and often controversial Spanish heist crime drama television series ‘Money Heist’ gets ready to launch its Season 5, a new marketing playbook is being put together by Pepsi and Netflix to create buzz around it. In a first-of-its-kind co-branded tie-up, beverage brand Pepsi has collaborated in India with streaming entertainment service Netflix to launch a series of activation-led marketing initiatives on the back of the forthcoming finale of ‘Money Heist’. How Pepsi benefits On one hand, the millennials are consuming content on the OTT platforms much more than ever before and on the other hand, as Read full story › Source: The Drum...

on Sep 1, 2021

By Kendra Clark The Media Rating Council (MRC), a widely trusted industry group that sets standards and metrics for television, video and other media has officially suspended its accreditation of Nielsen, following accusations that the organization systematically failed to report accurate viewership numbers during the Covid-19 crisis. Nielsen has until now been widely considered the authority on television and premium video ratings and ad measurement. The suspension of MRC accreditation puts that expertise into question. Here’s what you need to know. What happened ● The MRC today announced that its board of directors has voted to suspend accreditation Read full story › Source: The Drum...

on Sep 1, 2021

By Jenni Baker The ‘cookiepocalypse’ is coming, whether we like it or not. In January 2020, Google sent shockwaves across the advertising industry when it issued the death warrant for third-party cookies, setting in motion plans to eliminate them on the Chrome browser by 2022. The adtech community was up in arms, with advertisers, agencies, publishers and their digital ad partners scrambling to find alternative solutions. According to Criteo’s recent research in Q3 2021, a survey of over 100 UK marketers with spending authority over digital marketing found that 45% felt puzzled, stressed and angry when they found out the news. Fast Read full story › Source: The Drum...

on Sep 1, 2021

Nottingham and London-based digital marketing agency Impression has launched its new digital strategy service with the additional appointment of three senior hires. The launch of its strategy department follows Impression’s increasing number of multi-channel clients. The strategy team will operate centrally alongside the agency’s client service team and delivery teams to help solve complex client challenges and to provide strategic support. It will be managed by new head of digital strategy George Gangar, formerly senior manager of digital strategy at Merkle. Zoë Ogden joins the agency as its head of people having previously worked in similar roles at Mars and Unidays. With Read full story › Source: The Drum...