By Arielle Garcia Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive. In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a fixed place on marketers’ agendas for nearly three years. Recent headlines have been dominated by social platforms’ restructuring actions following disappointing earnings, several of which vaguely cite the challenging ‘macro environment’ – triggering speculation by industry experts on platforms’ reluctance to acknowledge the profound impact Read full story › Source: The Drum...
Read MoreBy Abhay Singhal As part of The Drum’s Data and Privacy Deep Dive, InMobi’s Abhay Singhal examines some of the biggest disruptors facing the digital ecosystem in the coming year. At this point, we can see 2023 on the horizon, and while many industry executives are trying to drive end-of-year revenue, many more are solidifying how they will enter the new year. The backdrop to 2023 forecasting, planning and budgeting, of course, is a digital ecosystem undergoing mass disruption. But four digital trends in particular are likely to rock the marketing and advertising world next year. 1. Apple will eat up more of Read full story › Source: The Drum...
Read MoreBy Matt Boffey Superunion’s chief strategy and innovation officer Matt Boffey reviews the evidence that Channel 4 is in the midst of a mid-life crisis, as evidenced by its recent rebrand. In early November, to coincide with its 40th birthday, Channel 4 announced that it was rebranding its video-on-demand (VoD) player from All4 to Channel 4. Having finally ditched the various iterations that attempted to differentiate its streaming service from its linear TV channel, the powers that be have decided that the original Channel 4 brand is the most powerful way to establish the brand in people’s minds going forward. Why? What’s going Read full story › Source: The Drum...
Read MoreBy Chris Sutcliffe Facebook owner has found its status as an advertising giant more precarious than it could have imagined. As part of our Data & Privacy Deep Dive, we look at what it is doing to ameliorate effects of Apple’s updates. When Meta announced its Q2 financial results earlier in the year, it had ready-made excuses to explain away its first-ever revenue drop. Reason number one, a global slowdown in ad spend, had also hit the other tech giants, but the elephant in the room was the impact Apple’s privacy changes had had on the company’s ability Read full story › Source: The Drum...
Read MoreBy Amy Houston Data privacy and security is top-of-mind not only for consumers and lawmakers, but for brands too. As part of The Drum’s Data & Privacy Deep Dive, we look back at five brands touting their privacy credentials in ads. With Google preparing to phase out third-party cookies, the UK abandoning the far-reaching General Data Protection Regulation and tech giants like Apple implementing new tools to enable users to manage how their personal information is used commercially, data privacy and security is a key priority in 2022. Consumers are more savvy about the kinds of data they share with organizations and Read full story › Source: The Drum...
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