Posts made in November, 2022

on Nov 10, 2022

By Audrey Kemp Spoiler alert: ‘fuckloads’ are slowing supply chains everywhere, according to the ad for the shipping technology company. Steve Burns, the actor known for his long-running investigator role in the children’s show Blue’s Clues, is now on the case to find out how much a “fuckload” is. His source? Technology company Flock Freight, which bills itself as “experts in shipping any kind of load.” The 60-second ad, which went live across social media channels today, was ideated and developed by Ryan Reynolds’ creative company, Maximum Effort (yes, that Ryan Reynolds). The company is known for its humorous Mint Mobile ads, like Read full story › Source: The Drum...

on Nov 10, 2022

By Chris Sutcliffe On this week’s episode of The Drum Network Podcast, we take a step back and examine everything about the state of programmatic in 2022. Gathering a few programmatic experts, we’ll get the rest of the industry up to speed on the programmatic essentials and what’s going on in this space that they should be keeping an eye on. <iframe src="https://embed.acast.com/62e90c0361c5da0012f76880/636bce514d5625001271398f” frameBorder=”0″ width=”100%” height=”190px”> The Drum’s senior tech reporter Chris Sutcliffe is joined by: Liz Salway, principal, business consulting, EMEA, EPAM; Eliette Cremer, programmatic lead, Space & Time; and Louis Schermuly, programmatic lead, Anything is Possible. The panel discusses: How has programmatic Read full story › Source: The Drum...

on Nov 10, 2022

By Chris Sutcliffe The retailer’s much-anticipated Christmas ad highlights the plight of children within the care system. Consciously avoiding the special effects-laden fare of previous years, this year’s John Lewis Christmas campaign features a foster father anxiously learning to skateboard to connect with a child in care when she arrives. The end of the ad features the note that 108,000 children within the UK currently reside within the care system. It highlights the 18-month-long project that John Lewis has undertaken in partnership with Action for Children and Who Cares? Scotland, with a John Lewis spokesperson noting that while the campaign features a Read full story › Source: The Drum...

on Nov 9, 2022

By Audrey Kemp Directed by Taika Waititi, the ad transitions Craig from 21st century James Bond to frontman of Belvedere Vodka. Belvedere Vodka today released an ad featuring Daniel Craig, ushering in a new brand ethos that champions self-expression, authenticity and style, and a new role for the British actor. The spot, directed by the Academy-Award winning filmmaker Taika Waititi, shows fans a completely new side of Craig. No longer does he play a reserved superspy. Instead, he’s care-free, dancing his way through Paris with no inhibitions. The spot bears striking similarities to Fatboy Slim’s Weapon of Choice music video featuring Christopher Walken. “We’re thrilled to Read full story › Source: The Drum...

on Nov 9, 2022

By Ellen Ormesher In the run-up to Cop27, The Drum sat down with Anna Lungley, chief sustainability officer at Dentsu, to hear about the biggest challenges facing the advertising and marketing industry when it comes to climate change. For a long time, Anna Lungley didn’t know a career in sustainability was an option, despite being passionate about the planet and human rights since she was a child. ”I started campaigning for Friends of the Earth when I was 14,” she tells us. Now Dentsu’s chief sustainability officer, following two years as its global head of social impact, it was in 2004 when she joined Read full story › Source: The Drum...