Posts made in December, 2023

on Dec 6, 2023

By The Drum HomeEquity Bank (HEB) and Zulu Alpha Kilo have won the Chair Award at The Drum Awards for Digital Advertising. Here is the award-winning case study. HomeEquity Bank (HEB) is the leading provider of reverse mortgages in Canada, which help seniors stay in the homes they love and enjoy the retirement they’ve worked decades to achieve. HEB’s commitment to seniors goes beyond offering financial services. The company actively advocates for this demographic, speaking to issues that are relevant to their customer base. In fact, HEB’s average customer is 72 years old. One area HEB has been strongly committed to is its support Read full story › Source: The Drum...

on Dec 6, 2023

By The Drum Whalar and FLANNELS have won the Paid Social category at The Drum Awards for Digital Advertising. Here is the award-winning case study. FLANNELS aimed to drive awareness of its festive partywear collection among a new generation of luxury consumers (18-34) on TikTok. The overarching campaign concept, ‘The Party Never Stops,’ needed to be brought to life through disruptive storytelling, resonating with the fashion industry and creative circles. The campaign also sought to build brand fame, generate cultural impact, and drive awareness and purchase consideration during the key commercial period. Strategy: The strategy focused on engaging users authentically while building brand love Read full story › Source: The Drum...

on Dec 6, 2023

By Sam Anderson Lee Bofkin, founder of agency Global Street Art, has been named Leader of the Year at The Drum’s Out of Home Awards. We sat down with the Cambridge-PhD breakdancer to talk about a unique creative career. Global Street Art is best known in the marketing industry as the creator of big-ticket hand-painted murals, like giant QR codes for Which?, mural-projection hybrids for Fendi x Hennessy, a ‘wonky’ Specsavers execution, Gymshark’s recent ‘world’s first modest billboard’ and even The Drum’s own London HQ. It’s also a media owner (of sites like the enormous wall at Shoreditch’s 112 Read full story › Source: The Drum...

on Dec 5, 2023

By The Drum Kinetic, DOOH.com and EssenceMediacom X were tasked with lauching a new eyelash enhancing mascara product for Maybelline and took global out of home sites by storm to create an unmissable and highly effective outdoor campaign. Here is the award-winning case study. Objective: Launch Maybelline’s Falsies Surreal Extensions Mascara, a product delivering 10x volume and +36% length to lashes, with a focus on innovation, targeting late Gen Zs (20-25) and early millennials (26-30). The campaign aimed to drive awareness, engagement, and sales on a global scale. Insight: Maybelline’s target audience, especially those who love anime characters, often follows virtual influencers online. Leveraging the Read full story › Source: The Drum...

on Dec 5, 2023

By The Drum How do you build interest in a rock opera about former PM Tony Blair? Mediabridge, The Grove Media and Amanda Malpass PR combined to put him on the back of a lorry and drive him through the streets of London – move that boosted ticket sales by 300%. It also won the Limited Budget award at The Drum Awards for Out of Home. Here is the award-winning case study. ‘TONY! The Tony Blair Rock Opera’ is a hilarious satirical musical that has received widespread acclaim since its run began. Exploring the comical intersection of politics, religion, power, and romance, the musical Read full story › Source: The Drum...