Posts made in December, 2023

on Dec 5, 2023

By Subin Kim In a special miniseries, we’ve tasked ad execs to really pay attention to the ads they see in just one day. Today, Subin Kim of The Fifth notices the gulf between impression and impact. One Monday not long ago, I tried to observe and jot down every single ad that I came across throughout my day. This is not a common practice among marketers (or anyone for that matter), despite being the ones responsible for putting ads out into the world, so when asked if I would be interested in participating in this exercise, I gladly obliged. While I had anticipated that Read full story › Source: The Drum...

on Dec 5, 2023

By Amy Houston The campaign also includes fly posters throughout the UK and editorial spreads in select magazines. Sportswear brand Castore has today unveiled its latest ad from its ‘Better Never Stops’ campaign to promote its latest range of clothing. The ‘Light Reflective Range’ push features some of the world’s best-known male athletes such as Andy Murray, Adam Peaty and Jos Butler. Created by ad agency FCB London, the push includes a specially built out-of-home (OOH) activation, fly posters and features in titles such as GQ, Men’s Fitness and Women’s Fitness. “Launching Castore’s light collection was incredibly important for us as a brand,” said Read full story › Source: The Drum...

on Dec 4, 2023

By Audrey Kemp Film scripts penned by ChatGPT shed light on abuse and the effects of victim blaming for the International Day for the Elimination of Violence Against Women. A trio of new videos from beauty giant Sephora Italy leverages internet data and artificial intelligence (AI) to illuminate a uniquely human problem: the enduring prevalence of female oppression around the world. Created by Media.Monks and directed by Milan-based filmmaker Viola Foladorshare, the ‘mAI colpevoli’ campaign (which roughly translates to “never guilty”) launched for the International Day for the Elimination of Violence Against Women on Nov. 28. The team asked ChatGPT’s generative AI to create Read full story › Source: The Drum...

on Dec 4, 2023

By Ellen Ormesher The founders of Utopia Bureau tell The Drum how they went from working for Turkish Airlines to joining Extinction Rebellion. Now, they’re recruiting world-famous comedians, including Nish Kumar and Jo Brand, to bring humor to their climate messaging. With an impressive CV between them, the duo formerly known as ‘Benrik’ – that’s Ben Carey and Henrik Delehag – had the creative industry at their feet. Stints as creative directors at Crispin Porter + Bogusky (where they worked on Turkish Airlines), freelance gigs at R/GA, Anomaly, Wieden+Kennedy and Uncommon might be the stuff of dreams for advertising fledglings, but as Carey Read full story › Source: The Drum...

on Dec 1, 2023

By Audrey Kemp Two ads that arrive during the automaker’s ‘Toyotathon’ sales event integrate themes of diversity, family and nostalgia to elevate a seasonal promotion to a celebration of shared experiences and connections. This year, Toyota’s annual sales bonanza, ‘Toyotathon,’ arrives with a festive surprise: two holiday commercials designed to pull at viewers’ heartstrings. The first of two, titled ‘Present from the Past,’ debuted last night during NBC’s primetime special, “Christmas in Rockefeller Center.” Made by ad agency Saatchi & Saatchi and directed by Lisa Gunning, the short tells the story of a young woman who receives a Christmas gift from her grandmother; inside is Read full story › Source: The Drum...