By Amy Houston The crafty campaign by Nord DDB Oslo is to promote McDelivery in Norway. According to McDonald’s, many people living in Norway prefer to eat their burgers and fries either inside the restaurant or in their cars. But there is another option during the cold winter months for folk living in the Scandinavian country. McDonald’s wants to stress that it’s okay to stay within the comfort of your own home and enjoy a Maccies. To give a little nudge, the fast food chain has decorated its takeaway bags with a special motif. The brown paper carriers have been adorned with minimalist-styled shadowy windows Read full story › Source: The Drum...
Read MoreBy Lauren Coe Until the end of the year, marketing leaders are telling us what they think the agency of the future will look like. Here, Zone’s Lauren Coe says that AI makes integration essential. A little over a year ago, we had never heard of ChatGPT. Now, it’s impossible to think about a world without it. 2023 has been the year of generative AI entering our collective consciousness, and we’re struggling to go a week without referring to it in one way or another. AI has brought about so many positive changes to the way we work. Automating manual tasks has freed up more Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The global beverage brand taps world-class Hollywood talent, from Oscar winner Octavia Spencer to Transformers director Steven Caple Jr., to create two short films offering fresh portraits of Santa Claus himself. For nearly a century, the Coca-Cola Company has employed brilliant marketing wielding the magic of the rosy-cheeked Ol’ Saint Nick, to weave Coke into the very fabric of Christmas. Building on that rich history, the beverage giant has once again channeled the holiday spirit with a campaign that reimagines the jolly man in red in new ways. This past Friday, Coca-Cola unveiled ‘The Santa Stories,’ a festive anthology comprising two enchanting Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new collection is inspired by New York City’s pop culture, garbage and sizeable rat population. In the city that never sleeps, a new merch line has emerged that not only embraces its essence and quirks, but also its furry four-legged inhabitants: rats. Introducing ‘We Love NYC,’ a 19-piece collection made in New York for New Yorkers, which launched on Wednesday. According to a press release, the merch line celebrates “the good, the bad & the funky” of the Big Apple, with the introduction of one more rat: RONY, the face of the “Rats of NY,” who boast personal styles as diverse Read full story › Source: The Drum...
Read MoreBy Tim Jones As leaders from The Drum Network ponder the future of the agency, True’s Tim Jones asks us to spare a thought for the agency that marketers still have amid rapid change and destabilization. As machine learning and generative AI take over the world, what place (if any) does the lowly marketing, digital, or advertising agency have? The answer connects to fundamental questions about the role humans will have in society, as well as our role as agencies. This is neither yet another angst-ridden tale of our dystopian future, nor is it a ‘drink the cool-aid’ piece on how AI is the answer to Read full story › Source: The Drum...
Read More
Industry News
