Posts made in December, 2023

on Dec 13, 2023

By Audrey Kemp As earlybirds embark on their workdays at the crack of dawn, KFC’s night shift workers are just settling into bed. These upside-down sleeping patterns take center stage in the chain’s latest creative effort. In a bid to entice late-night fried chicken eaters, KFC has launched a new campaign that showcases its hardworking employees doing something we can all relate to: catching some well-deserved Z’s after a long day of clucking around. The only difference? The new print ads and billboards depict the often overlooked heroes of the after-hours grind — night shift workers — meaning they sleep during the day. Cleverly staged Read full story › Source: The Drum...

on Dec 13, 2023

By Jason Megson As leaders from The Drum Network ponder the future of agencyland, Freeman’s Jason Megson makes a case for live events and a secret weapon in the fight for company culture. As we stand on the edge of 2024, the resounding echoes of the ‘back to office’ movement reverberate through corporate corridors and newspaper headlines. This shift isn’t merely about the physical return to the workspace; it’s a profound exploration of corporate culture and its far-reaching implications. In an era where internal dynamics significantly shape business performance, marketers are realizing the pivotal role that the company behind the brand has in creating Read full story › Source: The Drum...

on Dec 13, 2023

By Ed Horne This month, agency leaders from The Drum Network are imagining what the agency of the future looks like. Here, 160over90’s Ed Horne envisages a shift in cultural strategy to reflect the multivariate needs of modern consumers. The word ‘multihyphenate’ gets thrown around in entertainment, usually to describe a celebrity who expands into a new vertical by way of a brand partnership or other sideways move. Brands gravitate to this approach, seeing these figures as a vehicle to push out their messaging to new audiences; this practice has inundated the marketing landscape as more brands seek to tap into culture. But when brands Read full story › Source: The Drum...

on Dec 13, 2023

By Thomas Kolster Thomas Kolster’s back with some advice for Mars on sustainability comms. Mars’s latest campaign, ‘Healthy Planet Productions,’ recycled and over-dubbed old ads from M&Ms, Twix and Ben’s Original to make a point about sustainability. My message to Mars is, just please don’t and thank you for showing us what not to do. But, it’s easy to ridicule when brands get sustainability wrong or point fingers, but let’s be productive and learn from the missteps. Here are four lessons I took from the campaign. Are you window-dressing or changing something? Last week, Mars launched a series of commercials focusing on its efforts to cut Read full story › Source: The Drum...

on Dec 12, 2023

By Audrey Kemp Informed by the House’s recent hearing on UFOs, MoonPie launched out-of-this-world, out-of-home work to expand its consumer base to the cosmic unknown. MoonPie, the cookie famously enjoyed with RC Cola, has officially declared its intent to capture the elusive extraterrestrial market in a bold campaign that literally reaches for the stars. The otherworldy effort makes MoonPie the first brand to pioneer advertising for aliens. The initiative was sparked by a congressional hearing held on July 26, 2023, during which, several experts testified under oath and confirmed the existence of unidentified anomalous phenomena, or UAPs, on Earth. MoonPie, alongside its creative agency of record, Read full story › Source: The Drum...