Posts made in December, 2023

on Dec 8, 2023

By Kendra Barnett The entertainment giant teamed up with developer studio The Gang to create a one-of-a-kind underwater simulation. To generate hype around Aquaman and the Lost Kingdom, which is set to hit theaters on December 21 in the UK and on December 22 in the US, Warner Bros Pictures has launched an immersive Roblox gaming experience. The virtual world, dubbed ‘Aquaman Simulator – The Lost Kingdom,’ is a virtual recreation of the film’s Kingdom of Atlantis. Users can immerse themselves in the underwater city, taking on special challenges, discovering magical creatures and characters with their friends and defending the kingdom from enemies using trident Read full story › Source: The Drum...

on Dec 8, 2023

By Kendra Barnett These are the campaigns that broke through the noise across all 15 shows in The Drum’s 2023 Awards Festival. The Drum’s 2023 Awards Festival has spanned 10 days across 15 areas – from Social Media to B2B. The competition this year was fiercer than ever, with hundreds of entries from the world’s top marketers and advertisers. Here are our editors’ top 20 selections from the festival. 1. ‘Data Tienda’ by DDB Latina & DDB México for WeCapital Video of WeCapital, Data tienda, DDB Mexico Loading… Financial institution WeCapital saw an opportunity to enable low-income Mexican Read full story › Source: The Drum...

on Dec 8, 2023

By June Archbold Bristol’s the home of Banksy, pies and one of Britain’s favorite bridges. And, as it turns out, some great marketing agencies. This week, we turn to the south west of England to take a look at which Bristolian agencies come endorsed by marketers, based on data from The Drum Recommends. For those unfamiliar, The Drum Recommends is a free service designed by The Drum to help marketers find relevant, trusted agencies. Recommendations are based on reviews by the people best placed to judge their expertise – their clients. Every year, The Drum Recommends receives thousands of ratings from advertisers. Marketers complete a survey Read full story › Source: The Drum...

on Dec 7, 2023

By Thomas O'Neill At the final show of The Drum Awards Festival 2023, we find out who took Holding Company of the Year, Network Agency of the Year, Advertiser of the Year, In-house Team of the Year and Independent Agency of the Year. WPP has been named Holding Company of the Year at the Grand Finale of The Drum Awards 2023. 23 different WPP agencies were commended or awarded throughout the Festival, featuring in 61 different categories across 15 shows, with 26 Commendations, 32 Awards and two Grand Prix in competitions including Media, Creativity, PR and B2B, for clients including Hellmans, Dove, Coke, Tommy Hilfiger Read full story › Source: The Drum...

on Dec 7, 2023

By Eoin Rodgers B2B marketing teams are seeing diminishing returns and struggling to elevate marketing’s role inside businesses. Eoin Rodgers of Atomic argues that the fix requires a shift in how we think about insights. It’s a tough time for B2B marketers. The old tactics don’t work anymore. More and more, CMOs jostle for relevance in the boardroom and they’re hunting for a game-changer. But sometimes going back to basics unearths a simple yet potent solution. The value of understanding buyers goes beyond reconnecting with disenchanted audiences. Taking ownership of buyer insights can enhance marketing’s overall value in the business. The B2B train is running out Read full story › Source: The Drum...