By Jon Cook As of the start of 2024, newly-merged VMLY&R and Wunderman Thompson are officially, simply, ‘VML’. Here, the WPP outfit’s global chief executive says that simplicity is driving more than just consolidation. Occam’s razor in colloquial terms is this: Fewer parts are typically better than many. Simple is typically better than complex. Most would agree that, in almost every situation, everywhere, if we can keep things simple – without leaning into our all-too-human tendencies to overcomplicate seemingly everything – we’ll be better off. Our teams. Our clients. Our calendars. As someone who studied journalism in college, it was drilled Read full story › Source: The Drum...
Read MoreBy James Lawton-Hill James Lawton-Hill of APS Group casts his eye over the challenges facing agencies for the year ahead. In the face of technological disruption, he says, smart leaders will continue to invest in people. From striking the balance between people and technology to environmental transparency, agencies are surrounded by a lot of trend noise and digital disruption which can make it difficult for leaders to stay focused. But for agencies, one thing is constant: people are at the heart of our business and it’s their creativity and talent that will drive us forward to stay ahead of the competition. Staying focused on our Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Two new spots shine a light on the universal millennial experience of embracing youthfulness while trying to adapt to the adult world of child-rearing and responsibilities. Pepsi is encouraging fans to “get wild” in a campaign promoting its Pepsi Wild Cherry soda. The initiative, which consists of two 30-second spots, arrives just in time for NFL Wild Card Weekend, the start of the league’s highly-anticipated postseason. The campaign, ‘Get Wild,’ focuses on an all-too-common experience: embracing the challenges of adulthood without fully letting go of a sense of playful youthfulness. In one spot, a couple dances to Get Low by Lil Jon Read full story › Source: The Drum...
Read MoreBy David White Connective3’s David White calls out an increasingly popular dark art in the world of digital PR: copycat campaigns, with no relevance to a brand’s customers. Back in 2012, digital PR consisted of spamming the web and trying to build as many backlinks as possible, often through fishy and paid-for tactics. Thankfully, the industry realized that these links and articles drove little to no engagement and never reached their target audience. Google also became aware that these articles were placed there to manipulate their search results, and the industry was forced to change how digital PR campaigns were created. As a result, we’re Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Industry leaders convene at CES 2024 to scrutinize the intricate issue of bias in artificial intelligence systems and advocate for responsible, human-led AI deployment. In the bustling halls of the Aria Convention Center during CES 2024, discussions about artificial intelligence and its vast applications are nearly impossible to avoid. Amidst the excitement these systems, a crucial conversation unfolded regarding the reliability of data sets tainted by human and systemic biases. In a panel session, Emily Graham, Omnicom’s chief equity & impact officer, remarked: “AI is a mirror of society, and we know it. That can also be a detriment because that includes our Read full story › Source: The Drum...
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