By Kendra Barnett The brand pokes fun at classic New Year’s resolutions and promotes its new Beyond Steak product in a playful campaign featuring Schitt’s Creek star Rizwan Manji. Plant-based foods brand Beyond Meat knows that new years’ health resolutions can be hard to stay on top of. The gym is crowded, workouts can be grueling and, well, it’s just not that fun. It’s simpler – and more enjoyable, the brand posits – to reach for a more attainable goal, like eating more plant-based Beyond Meat. Rizwan Manji, the Canadian actor best known for his role as Ray Butani on Schitt’s Creek, Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Cheers to sobriety! We dive into brands’ playful solutions to help consumers stay on track during Dry January. As the haze of holiday indulgence fades and people settle back into their everyday routines, many are steering their New Year’s resolutions toward the commitment of Dry January. The trend comes as non-alcoholic alternatives continue to grow in popularity. According to recent Nielsen data, the category surged by 35% to over $475 million in the US in the last year. In this evolving landscape, Athletic Brewing has emerged as the top non-alcoholic beer brand in the grocery channel, surpassing Heineken 0.0 and Bud Zero Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Whataburger’s boneless wings have landed, but not everyone’s clucking with joy. With this new offering, the chain aims to settle the internet’s age-old chicken wings debacle once and for all. In a world where chicken wing debates are more heated than buffalo sauce, burger chain Whataburger has thrown its hat into the ring with the grand launch of its new boneless wings, “WhataWings.” However, as its accompanying ad campaign suggests, not everyone is singing its praises. The Texan fast-food giant’s latest culinary creation comes with a side of controversy, served hot and saucy: a TV commercial that follows an irate resident Read full story › Source: The Drum...
Read MoreBy Jenny Sagstrom Many marketers ended 2023 hopeful that budgets were bouncing back. But now, as 2024 begins, she warns against being swept into optimism when so little is still being spent on brand. Recent Deloitte survey data revealed an increased optimism among marketers as they neared the end of 2023. B2B marketers, it seemed, had plenty of reason to be so optimistic: budgets were back on the rise, with brand awareness activities receiving 30%, compared with 36% spent on lead generation. Digging into those numbers, however, paints a different picture. While 30% appears dedicated to brand awareness, 20% Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Shot by Mert Alas, ‘The Bear’ star shows off the revamped Calvin Klein underwear collection in his native New York. Brace yourselves, fans of Hulu’s series, ‘The Bear,’ for Jeremy Allen White is cooking up something new this year: a debut partnership with legendary fashion house, Calvin Klein. The brand today unveiled its Spring 2024 campaign, which sees White donning its iconic underwear. In the campaign, the 32-year-old actor is captured against the skyline of his hometown of New York City by Mert Alas, a photographer known as one half of the duo, Mert and Marcus. He was styled by Emmanuelle Alt, Read full story › Source: The Drum...
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