Posts made in January, 2024

on Jan 4, 2024

By Audrey Kemp Cheers to sobriety. From Hendrick’s Gin’s cocktail workouts to Hop Wtr’s hypnotic support, dive into brands’ playful solutions to help consumers stay on track during Dry January. As the haze of holiday indulgence fades and people settle back into their everyday routines, many are steering their New Year’s resolutions toward the commitment of Dry January—an annual practice involving abstaining from alcohol throughout the initial month of the new year. Recognizing the aspirations of these newly sober-curious individuals, numerous brands have embarked on inventive creative campaigns to provide support and encouragement. Dive into The Drum’s curated selection of standouts designed to aid and Read full story › Source: The Drum...

on Jan 4, 2024

By Jason Xenopoulos Party’s over, folks. VMLY&R’s Jason Xenopoulos declares a regrettable moratorium on marketing hoaxes as AI-driven fake news and misinformation threaten our very grip on reality. Video may not have killed the radio star, but fake news is about to wipe out our ability to use hoaxes and pranks to engage and entertain audiences. Snoop Dogg recently announced that he was “giving up smoke” on social media. His fans were shocked until he revealed that the post was part of a humorous advertising campaign – for a fire pit brand, of course. While this prank was innocent enough, Read full story › Source: The Drum...

on Jan 3, 2024

By Audrey Kemp The Drum is gearing up for a triumphant return to CES 2024 to unveil the technologies and innovations shaping the future. Find out how your company can join the conversation below. As the glittering dust of the holiday season settles and the world reluctantly shuffles back to work, there’s a buzz in the air that’s anything but ordinary. CES, the Consumer Electronics Show (CES), hailed as the “most powerful tech event in the world,” is set to light up Las Vegas next week, and guess who’s returning to cover the seismic shifts in the industry? None other than The Drum, your go-to Read full story › Source: The Drum...

on Jan 3, 2024

By Kendra Barnett A new tool gives Facebook users access to a storehouse of the links they’ve clicked from within the mobile app – data from which may be shared with advertisers. The development has been lauded as a transparency-enhancing improvement by some – but denounced by others for thwarting user expectations. Facebook will now show users a record of the links that they’ve clicked from within the app’s browser over the previous 30 days. Meta has for many years collected data about the links that users click from within Facebook – which open within a custom-built Facebook browser, as opposed to the device’s Read full story › Source: The Drum...

on Jan 2, 2024

By Audrey Kemp Four playful ads extending Tinder’s ‘It Starts with a Swipe’ campaign herald the arrival of the busiest day of the year for online dating. According to Tinder, the first Sunday of the year, known as ‘Dating Sunday,’ is the busiest day of the year in online dating. To mark the occasion, Tinder released four new ads that build on its ‘It Starts with a Swipe’ campaign, first introduced in February of 2023: ‘New Last Name,’ ‘A Second Wardrobe,’ ‘A Goodnight Kiss’ and ‘All The Best Spots.’ “We’re thrilled to be continuing to build on our brand platform ‘It Starts Read full story › Source: The Drum...