By Kate Eggleshaw Here’s a mini-manifesto for you: marketing doesn’t always have to aim for shirt-tearing excitement. Sometimes, a convincing, sensible message is better. So says Definition’s Kate Eggleshaw. I’ve always hated the taste of whisky. The idea of sitting and sharing a late-night dram with friends does sound lovely but, it’s something I’ve struggled to appreciate. Then, a few months ago, late one Thursday evening, I found myself rifling through the back of our kitchen cupboards to see what they might be able to offer me in the way of Scotch. Thankfully for me, this wasn’t driven by an existential crisis, but Read full story › Source: The Drum...
Read MoreBy Matt Robbins Matt Robbins of Team Lewis unpacks data from the agency’s marketing engagement tracker, which shows a marked uptick in ‘media attainment’. Expect the trend to continue in 2024, he says. What did your marketing look like in 2023? If you’re anything like the 300 brands we analyzed for Team Lewis’ annual Marketing Engagement Tracker (MET), you probably upped your earned media investment. We anticipate this trend will continue in 2024. In our sixth year analyzing the marketing efforts of brands from the Forbes top 2000 list, our Fall 2023 report found significant shifts. Most noteworthy, out of nine different Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Leaders at CES 2024 reflect on the marketing and tech trends that define the trajectory of the industry; among them, the emergence of ‘invisible tech,’ health data collection and beyond. As marketers leave Las Vegas, it turns out, not everything stays there — especially not our learnings from CES 2024, ranging from mitigating bias in artificial intelligence to the deprecation of the cookie. The Drum tapped leaders from Media.Monks, Code and Theory and other agencies to share the soundbites that stood out to them the most at the show — however profound, exciting and daunting they may be. <!– Read full story › Source: The Drum...
Read MoreBy Audrey Kemp CES 2024 delivered innumerable groundbreaking concepts that left attendees eagerly anticipating the future. Sensing the pulse of innovation, The Drum seized ask marketing luminaries on the ground for their bold industry predictions for 2024. CES 2024 wasn’t just a cornucopia of cutting-edge gizmos and gadgets; it was a fascinating glimpse into the future of marketing and its sibling industries. Marketing maestros at the event share their forecasts that will shape the industry in the coming year, from data and privacy to brand safety. Michael Kassan, chief marketing officer, MediaLink “Advertising will enjoy its most potent Renaissance. Everyone is getting into the ad business – Read full story › Source: The Drum...
Read MoreBy Kendra Barnett With the help of her daughter Maxwell, the star clears up some common confusion about the brand name Chicken of the Sea. Fans of singer, actress and business mogul Jessica Simpson won’t soon forget the star’s hilarious confusion between chicken and tuna on a 2003 episode of Newlyweds: Nick and Jessica. The mixup, it seems, was due in part to the fact that she was eating tuna from canned seafood brand Chicken of the Sea. Now, Simpson and her daughter Maxwell give a cheeky nod to the iconic moment in a new ad from Chicken of the Sea. Read full story › Source: The Drum...
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