By Amy Houston VML is “at the forefront of shaping the future of advertising,” says its global chief creative officer as she tops the World Creative Rankings people list and her agency network is named second-best in the world. We find out all about how she got where she is today. Debbi Vandeven always thought of herself as creative, ever since an elementary school teacher praised her knack for the arts and encouraged her to work on projects during her free periods. And when she had her first brush with advertising, through a high school friend who introduced her to a Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The initiative aims to inspire New Yorkers to join the collective mission to help transition the city to 100% clean energy by 2040. Consolidated Edison, Inc. (ConEd) — the energy powerhouse serving the New York metropolitan area — is on a resolute mission to transform the Big Apple to 100% green energy by 2040. The company’s ambitious plan could facilitate life in the city for the next 200 years. To help New Yorkers visualize this transformation, ConEd tapped Code and Theory, a digital creative agency and ConEd partner since 2021, to ideate and develop an awareness campaign dubbed ‘Where Clean Energy Lives’ Read full story › Source: The Drum...
Read MoreBy Webb Wright Also, IPG becomes the latest advertising holding company to boost its investments in AI. Elon Musk files lawsuit against OpenAI, Sam Altman Elon Musk filed a lawsuit on Thursday against OpenAI and its founder, Sam Altman, claiming that the company has abandoned its founding mission to build AI that benefits humanity and has instead chosen to prioritize its own financial interests. Musk cofounded OpenAI in 2015 and originally served as its primary financial backer. He left in 2019 following the company’s decision to launch a for-profit arm and has since been vocally critical of the decision, describing it as being contrary to the Read full story › Source: The Drum...
Read MoreIn an era where everything costs more, slashing expenses across the board may seem like the obvious answer — but there are good reasons for companies to think twice before slashing business travel. Whether getting a ride to the office, visiting a client, or attending an event, employees across the marketing industry still need (and want) to travel for work. And business travel offers undeniable benefits, such as growth and networking opportunities and valuable face-to-face interactions with clients and colleagues. But there are also downsides to business travel, including heightened stress, disrupted routines, and other personal challenges. From travel-comfort measures Read full story › Source: The Drum...
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