By Webb Wright Ahead of Possible Miami 2024, The Drum is producing a special five-part series spotlighting key CMOs – and how their roles are evolving. This week, Progressive CMO Remi Kent opines on the impacts of AI on the ad industry, and the steps that marketers can take to make the most of this powerful technology. For well over a year now, generative AI has been the topic du jour in marketing, working its way into a growing number of role, and slowly but surely – if the more evangelical voices are to be believed – revolutionizing the industry. For Remi Kent, Read full story › Source: The Drum...
Read MoreBy Patrick Wilkinson Clickon’s Patrick Wilkinson takes a close look at the baffling and bizarre Cerveza Cristal meme, which has resurrected a shlocky product placement for a whole new era. The Chilean beer brand Cerveza Cristal’s integration ad campaign from the early 2000s has created quite a buzz around advertising and entertainment channels in recent weeks. It’s not surprising a lot of the later millennial, gen Y, and gen Z folks missed the original set of activations, which feature a series of the beer and its brand jingle stitched into the original Star Wars trilogy – presented at opportune moments of reveal. These Read full story › Source: The Drum...
Read MoreBy Audrey Kemp A new museum exhibit chronicles the snack brand’s shared history with the sport through ephemera dating back to 1914. Baseball fans, grab your peanuts and Cracker Jack for a new exhibit at the National Baseball Hall of Fame and Museum. In a new partnership, Frito-Lay’s Cracker Jack has teamed up with baseball legend and Hall-of-Famer Dave Winfield to debut a new exhibit at the National Baseball Hall of Fame in Cooperstown, New York. Titled ‘Cracker Jack at the Ballpark’ the exhibit is a grand slam celebration of the snack brand’s historic connection to America’s favorite pastime. With Winfield as the honorary curator, Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Basketball fans flooding Glendale’s State Farm Stadium this weekend are in for a double dribble of surprise when they catch sight of billboards pitching a form of male birth control. As March Madness sweeps the nation, it seems that Planned Parenthood isn’t content to sit idly on the sidelines. New billboards advertising vasectomies have touched down in Arizona, just in time for the NCAA Final Four face-off this weekend. Commuters this morning were greeted with eye-catching out-of-home work, urging them to consider a vasectomy. “The ball’s in your court, vasectomies happen here,” reads one cheeky slogan. “Total game changer, get a vasectomy,” Read full story › Source: The Drum...
Read MoreBy Sam Anderson When The Drum sat down with nine new business and commercial directors, they painted a picture of pitch processes still in desperate need of standardization and work reduction. The Drum has spent quite some time recently documenting the minor nightmare of the pitching landscape for marketers and new business pros. A third of pitches withdrawn entirely; successful pitches seeing post-win reduced budgets; ballooning due diligence and procurement requirements. In short, the kind of behavior that the Pitch Positive Pledge (PPP) valiantly tried to put a stop to almost two years ago is still Read full story › Source: The Drum...
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