By Edward Low Events is the answer to an increasingly dehumanized B2B space argues Edward Low, CMO of We Are Group. here Read full story › Source: The Drum...
Read MoreBy Eoin Rodgers For here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Two US government agencies on Tuesday took action to limit the nonconsensual collection, use and sharing of consumers’ personal information. The developments could make accurate audience segmentation and ad targeting more difficult – but align with broader privacy trends globally. The US’ Consumer Financial Protection Bureau (CFPB) is seeking to tighten the reins on data brokers, on Tuesday proposing a rule that would subject them to stricter oversight, including restrictions on the sale of consumers’ sensitive personal information such as phone numbers and Social Security numbers. It would also ensure that consumers’ financial information – such as their income – Read full story › Source: The Drum...
Read MoreBy Matt Gully Iris’s Matt Gully argues that B2B is stepping out of the shadows as the lines with consumer-facing brands blur. And with that, expectations are rising. here Read full story › Source: The Drum...
Read MoreBy Jonathan McCallum There are some great examples of B2B marketing that play on the heartstrings, says Jonathan McCallum at George P Johnson. So, why does the sector continue to hide its light under a bushel? Leading George P. Johnson (UK), a world-leading brand experience agency has immersed me in the world of B2B Marketing. Often, literally, through the environments we create and manufacture, but also figuratively, as I work alongside major corporates trying to influence the world through supply chain orchestration, digital transformation, or revolutionizing mobility. Read more here Read full story › Source: The Drum...
Read More
Industry News
