By Richard Draycott As the industry digests news that Omnicom is acquiring Interpublic to form the planet’s biggest ad group, S4 Capital boss Sir Martin Sorrell tells The Drum the deal is either a masterstroke – or a big mistake. While the corporate optimism surrounding here Read full story › Source: The Drum...
Read MoreBy Emily Lowes Early on in the academic year is the best time to build rapport with students, says Emily Lowes of Raptor. These brands have done an excellent job at just that. Each year, around 3.4 million new students take their first step onto college campuses across the US. During this transformative period, the brands that students engage with play a pivotal role in shaping their experience. They can become companions in their collegiate journey and often earn a place in their lives long after graduation. This year, we spoke to 500 students from across the US to understand which brands won Read full story › Source: The Drum...
Read MoreBy The Drum Team At B2B World Fest, brand champions squared up to demand-driven pragmatists to duke it out over which is the prime mover in B2B. For here Read full story › Source: The Drum...
Read MoreBy Hannah Bowler How do you regain the trust of customers after a glitch in your system brought the world to a halt? The Drum asks whether the cybersecurity firm responsible for this summer’s IT outage has rebuilt its brand. One Friday in July, the world here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett The software company believes its recently launched Agentforce will not only find diverse applications in marketing, sales and commerce – but will also help it win business from Microsoft. At its annual Dreamforce conference in September, Salesforce unveiled Agentforce, which promises a new era of autonomous AI-powered agents for businesses. The program could create new possibilities not only for customer service and operations management, but also for marketing and advertising. The successor to Salesforce’s Einstein AI platform, Agentforce is positioned as a next-generation platform designed to enhance sales, service, marketing and commerce efforts through autonomous agents powered by the company’s Data Cloud. Read full story › Source: The Drum...
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