By Tom Banks The second spot in Amazon’s global campaign sees a commuter explore the world of wellness. Audible is kicking off the new year with a new version of its ‘There’s more to imagine when you listen’ campaign, which plays on the transformative power of listening to audio books. ‘Zen Commute,’ created by Fold7, merges a commuter’s crowded train journey with an antithetic spiritual escape. Audible draws attention to its wellness category in the spot as it encourages listeners to zone out from mundane activities while immersing themselves in different worlds. Read more here Read full story › Source: The Drum...
Read MoreBy Oscar Quine Marketing is often seen as a ‘safe’ industry for members of the LGBTQ+ community to work in. But is it doing all it can for both employees and consumers? The Drum Network hosted a panel to find out. June is Pride month and the time of year the world seems, especially, ablaze with rainbows. This is, of course, thanks in part to the work and effort of marketers. But does the rainbow point to a pot of gold? Or does the technicolor mask malaise among LGBTQ+ employees? The Drum Network hosted a panel of industry experts to poll their opinions Read full story › Source: The Drum...
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