How often do you hear in the business world, I wish I had known that before I started! It’s easy to look back at a project with hindsight and its great to be clever after the event. What you really need to be successful in business is foresight.

The eternal question asked by many a man is “what do women really want?” The strange thing is how often do men actually ask the right question? The harsh reality is not nearly enough.

This is also true in business; it’s worth asking yourself the question, do I really know what my customer wants? It should be the foundation for every business, but sometimes you can loose sight of the fundamental fact that you: Serve your customer needs!

As your company becomes more successful new opportunities will be presented. So how do you choose which new business venture to pursue? Where shall you invest for the future health of your company?

Talking to your customer to gain a clear understanding of their needs today and discussing their future requirements should help you gain the insight to make the right choice.

No excuses allowed! Make sure you are engaging your customers through social media, be clear on your performance metrics through on-going customer satisfaction tracking and find ways to understand and define needs going forward.

If you don’t… your competitors will!