By Hannah Bowler From its new state-of-the-art media center at the Hotspur Way training ground, the Premier League club is producing increasingly sophisticated content for fans and brands. The Drum followed in the footsteps of Son Heung-min and co to take a look around. Walking through the well-manicured football pitches, past locker rooms and gyms, you would be surprised to find a state-of-the-art production studio in the center of a Premier League training ground. But that’s exactly what we were introduced to when The Drum was given rare access to Tottenham Hotspur’s recently opened media facility, The Clubhouse, which houses three studios, a gallery, edit Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Plus, here Read full story › Source: The Drum...
Read MoreBy Amy Houston The spot comes from the tech brand’s TBWAMedia Arts Lab agency and Academy Award-nominated director Henry Alex Rubin. Following the success of here Read full story › Source: The Drum...
Read MoreBy Richard Draycott Green Square director Barry Dudley takes us through his and his daughter Abi’s journey from opportunity to optic. When Abi, the daughter of marketing sector advisory firm Green Square partner Barry Dudley, found herself withdrawing from university during the uncertainty of the pandemic, the pair decided to turn that unexpected break into an opportunity. What they kick-started as a purely theoretical father-daughter project to learn about the basics of business and branding steadily transformed into something much bigger and very real – the creation of Street Tequila, a small-batch tequila brand with an unexpected origin and an authentic brand story. Read Read full story › Source: The Drum...
Read MoreBy Amy Houston The rousing film comes from media production company Iconoclast and ad agency Lucky Generals. A new ad for Co-Op Live, shot on 35mm film, features the legendary punk poet John Cooper Clarke. Known as The Bard of Salford, Cooper Clarke delivers a specially written verse celebrating the Manchester entertainment venue. The collage-style ad is a nod to the city’s rich musical history, featuring venues such as the Salford Lads Club and familiar faces such as Happy Monday’s Rowetta. Each scene was shot in analog, and bleaching, cutting, and painting the film in the edit added to the texture. Read more here Read full story › Source: The Drum...
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