By Kendra Barnett New personalization capabilities, writing tools and process automation features will be welcome additions for marketers. But some updates will introduce new challenges, too. Today, Apple is rolling out Apple Intelligence, its here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The automaker tells all – about its new SUV – in a series of four spots inspired by movie trailers around the world. Toyota is unveiling a secret, and it’s one the automaker is ready to share with the world. In a new campaign titled ‘A secret worth sharing,’ Toyota reveals that it, too, has joined the all-electric vehicle game with the introduction of the bZ4X SUV. Created by Saatchi & Saatchi and Intertrend, the campaign brings Toyota’s all-electric offering to the forefront, addressing a common misconception that Toyota is late to the electric vehicle party. Read more here Read full story › Source: The Drum...
Read MoreBy Tim Healey As part of The Drum’s here Read full story › Source: The Drum...
Read MoreBy Amy Houston Tasked with making the travel brand “go viral,” its ad agency Dude London explains the thinking behind this retro-style, gore-filled spot. With here Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Both platforms have been accused of significant GDPR violations this week over their advertising practices. But experts say that steep fines may not be enough to deter bad behavior – and that more intensive remedies are needed. This week, both Pinterest and LinkedIn have found themselves under the regulatory microscope over their data tracking practices. Microsoft-owned LinkedIn on Thursday was slapped with a fine of €310m – about $336m – by the Irish Data Protection Commission (IDPC), Europe’s most active big tech regulatory enforcer, for privacy violations related to its tracking ads business. Read more here Read full story › Source: The Drum...
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