By Amy Houston The spot is the work of ad agency BETC and continues its rich tradition of gripping storytelling, following campaigns such as The Bear, The Closet and Super. Canal+ has unveiled a cinematic campaign that hopes to have viewers on the edge of their seats. In ‘No Bad Choices,’ viewers follow the male protagonist as he fights against the clock to prevent a bomb going off on a train. It’s a classic tale of the red-wire-or-blue-wire dilemma, but with a fun twist at the end, to emphasize that there are no bad choices with the European broadcaster. Read more here Read full story › Source: The Drum...
Read MoreBy Alastair Mills Alastair Mills wasn’t always an ECD at independent creative agency Impero. He’s found a lot of surprising parallels between his military training and his new life in the creative industries Just before dawn, after the second night of less than an hour’s sleep, we extracted silently from our observation post, taking with us our bottles of wee, communications equipment, bergens, weapons and optics. Another test passed. Read more here Read full story › Source: The Drum...
Read MoreBy Gordon Young The Drum’s editor-in-chief reports from the ANA Masters of Marketing Conference 2024, where the conversation turned to the urgent need to rethink our approach to B2B marketing. When was the last time you heard someone say, ‘But that’s B2B; it’s completely different from B2C’? Probably yesterday. Well, it’s time we put this tired debate to bed. The notion that B2B marketing is some alien world compared with B2C is, frankly, nonsense. And it’s holding us back from tapping into one of the most exciting areas of marketing today. These insights were crystallized at the ANA Masters of Marketing Conference 2024, where Read full story › Source: The Drum...
Read MoreBy Gordon Young The Drum’s editor-in-chief questions whether Marc Pritchard’s CPG-centric viewpoint on marketing is the right compass for the entire industry. The marketing landscape has always been a complex tapestry woven from threads of creativity, strategy and an ever-evolving understanding of consumer behavior. Yet, defining marketing in precise terms remains a challenge. Recent discussions at the ANA Masters of Marketing conference highlighted this ongoing struggle, underscoring a fundamental tension: the push for measurable effectiveness versus the need for unbridled creativity. In an industry that thrives on innovation, there’s a growing concern that an overemphasis on performance metrics is steering marketing toward a more Read full story › Source: The Drum...
Read MoreBy Amy Houston It’s the first work from The Or for the fashion brand and features a soundtrack from The Streets. Asos has unveiled a new creative platform in ‘Inspired By,’ that follows an ‘Asos eye’ as it hunts for inspiration in various unexpected locations such as a yearbook found at a car boot sale, a funfair carousel, a dinner party chandelier and a set of overalls in an abandoned warehouse. In the spot, there are four clear trends that feature in the brand’s new collection: Night Shift, Stable Girl, Power Trip and On Campus. Read more here Read full story › Source: The Drum...
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