By Mark Challinor Digital media consultant Mark Challinor continues the here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The commemorative short by adam&eveDDB honors the Sherman Brothers’ enduring legacy on pop culture around the world. Today, The Walt Disney Company is marking the 60th anniversary of the beloved song, ‘It’s a Small World’ by unveiling a previously unheard final verse in a touching short film titled ‘The Last Verse.’ Written by the late Richard Sherman, the new verse celebrates unity, love, and the enduring magic of the iconic song. Read more here Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Chevrolet and Anomaly celebrate the everyman in a short film about a young man finding clarity on a reflective ride in his family’s ’78 Chevy truck. Chevrolet is kicking off the holiday season with a heartfelt ode to family, tradition and self-discovery. The automaker’s new campaign, ‘The Sanctuary,’ debuted today as a five-minute, 30-second short film that Chevrolet describes as its “holiday card to America.” Read more here Read full story › Source: The Drum...
Read MoreBy Wayne Best As Thanksgiving arrives and marketers all over the US exchange timesheets for turkeys, VML New York’s Wayne Best has one last assignment: to cast a rarely optimistic light on the industry’s recent history. As Thanksgiving weekend nears once again, and in the spirit of the holiday I wanted to give thanks to the things that make our jobs in the marketing industry great. First, let’s thank all the bold, daring, ambitious clients who make our job fun and help us prove that a great creative idea really can increase revenue. It’s easy to buy expected, safe work that mimics everyone else in Read full story › Source: The Drum...
Read MoreBy Hannah Bowler Search has fundamentally changed since the introduction of AI overviews on the world’s biggest internet browsers – and there will be an impact on brands. Here’s what you should be preparing for. Brands and agencies have raised concerns that the introduction of AI overviews on search engines will have implications for brands and will require marketers to adjust their search strategies. The feature, here Read full story › Source: The Drum...
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