By Lee Bofkin From Happy Meal toys to cereal box giveaways, Lee Bofkin of Global Street Art delves deep into his agency’s archives to search out the best branded products. In the world of advertising, the objects a brand touches often tell stories as powerful as the product itself. Happy Meal toys talk to the importance of the youngest customers to McDonald’s. The many packs of Guinness-branded playing cards talk to the history of pubs and games. The list is endless. At Global Street Art, we often find inspiration not just from the murals we paint but from the objects that brands have left behind, Read full story › Source: The Drum...
Read MoreBy Jenni Baker The airline’s here Read full story › Source: The Drum...
Read MoreBy Tim Healey This beer brand does not have any alcohol nor the biggest budgets. That does not matter to its marketing director, who tells Tim Healey how it intends to realize its mission of becoming the world’s defining alcohol-free brand while facing competition from better-resourced rivals. You were with Coca-Cola, Kimberly-Clark and Union Hand-Roasted Coffee before leading the marketing, e-commerce and innovation charge at challenger alcohol-free beer brand Lucky Saint. How did you discover marketing and end up in your role today? I was born and raised in Finland. I was torn between two directions when considering further education: something artistic – like furniture Read full story › Source: The Drum...
Read MoreBy Gordon Young The team behind the Gen-Z entertainment publisher tell The Drum’s Gordon Young the secrets of creating viral – and valuable – content in the modern media age. If you mention Pubity to some of the big hitters in traditional media, you might get a blank stare. But ask their kids, and you’ll get a nod of recognition. Ask Mark Zuckerberg, and he’ll appreciate it’s an outlet he has to engage – something few media outlets can boast. Kit Chilvers, the 24-year-old co-founder of Pubity, had just returned from scooping an interview with the Meta supremo himself, reinforcing Pubity’s unlikely yet undeniable Read full story › Source: The Drum...
Read MoreBy Amy Houston It’s the first ad featuring the Irish actor, who has replaced Kate Moss as brand ambassador. Diet Coke has unveiled a stylish spot to introduce its latest ambassador, Jamie Dornan. In the ad, titled ‘This is My Taste,’ viewers see Dornan showcase his love for cold water swimming. The multi-channel and multi-million-pound campaign features a wide cast of characters, including festivalgoers, fashionistas and experimental chefs, who are all united by their bold style and self-expression. Read more here Read full story › Source: The Drum...
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