By Kendra Barnett Leaders at the world’s most influential ad agencies are predicting a lift in ad spend thanks to favorable economic conditions, more practical applications of AI and a renewed focus on brand-building and bold creativity. The ad industry is juggling a lot in this moment, as we barrel toward a high-stakes US presidential election, navigate the shifting tides of economics in the wake of interest rate cuts, iron out budgets for the coming year and grapple with new AI tools. The Drum quizzes the agency world’s top leaders on what we can expect to see in 2025. Read more <a target=_blank Read full story › Source: The Drum...
Read MoreBy Webb Wright Also, Adobe launches an app for creators to protect them from deepfakes and scraping from AI bots. AI researchers win Nobel prizes Pioneering AI researcher Geoffrey Hinton and Princeton physicist John Hopfield were awarded the Nobel Prize in Physics on Tuesday for their early work on neural networks, the technology that laid the foundation for large language models. Hinton is also a former Google researcher who has since left his post earlier this year to raise alarms about the dangers of AI. Read more here Read full story › Source: The Drum...
Read MoreBy Richard Draycott Scottish Labour’s shadow cabinet secretary for business, economy and fair work told the Advertising Association’s Lead Scotland 2024 conference in Glasgow that Scotland needs to prioritize its creative sector in its economic strategy. In the opening keynote at the Advertising Association’s Lead Scotland 2024 conference in Glasgow, Scottish Labour MSP and shadow cabinet secretary for business, economy and fair work, Daniel Johnson, emphasized that Scotland’s creative industries are not just cultural assets; they are vital for economic development, with marketing and advertising playing a key role. He expressed concern that the creative sector has been underutilized for far too long, with Read full story › Source: The Drum...
Read MoreBy Maria Greaves Communicating a clear purpose, and building trust by offering real, personalized value are the secret ingredients that drive brand loyalty these days, say leading marketers from Adobe, British Red Cross and Moonpig. There’s a whispered fear among marketing circles these days. A fear that customer loyalty might be, dare we say it, dead, in an era of rising costs, and changing consumer behavior. But that’s a myth, says Jamie Brighton, EMEA director of product marketing at Adobe, speaking at The Drum Live: “Loyalty isn’t dead – it’s just been reframed. Convenience helps build trust, and trust leads to Read full story › Source: The Drum...
Read MoreBy Webb Wright While some anxiety about the technology’s rapid spread throughout the ad industry still remains, many practitioners are focusing on the upside. Legions of marketers flooded Midtown Manhattan over the past four days for the twentieth annual Advertising Week New York conference. Each year, the event’s lineup of panels and talks serves as a kind of bellwether for the ad industry, highlighting the most salient and impactful subjects of the hour. (The metaverse, for example, was a here Read full story › Source: The Drum...
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