By The Drum Over four dynamic days, the show revealed the cutting-edge trends redefining marketing’s future, from the unstoppable rise of AI and retail media to the creative strategies driving success in an evolving, social-first landscape. As Advertising Week New York 2024 comes to a close, one thing is clear: the advertising industry is undergoing a profound transformation. From the rise of retail media to the growing impact of AI and the challenges posed by data signal loss on the web, the event offered a glimpse into the future of marketing. Despite the surge of excitement around AI, emerging tech, new media investments and Read full story › Source: The Drum...
Read MoreBy Richard Draycott The founder isn’t one for mincing words when it comes to how he runs his agency, admitting to The Drum that if he could do it all over again, he’d be far more ruthless in his pursuit of the best people. Success has hardly been a stranger to Atomic CEO Jon Goulding since he launched the London-based independent creative agency in 2012, but he tells The Drum that if he had to do it all over again, he’d “act faster and be much more ruthless about bringing in talent.” He says: “You have to learn to trust yourself to make quicker decisions, Read full story › Source: The Drum...
Read MoreBy Jenni Baker Canon Europe, Nutshell Creative and Join The Dots explore how print has evolved into the measurable performance channel no one saw coming, at The Drum Live. In a world where emails vanish in seconds, what’s keeping a piece of print in someone’s home for 17 days? That was a question for attendees at The Drum Live, as we challenged marketers to rethink what they know about customer engagement in a digital world. One of the hottest topics in marketing right now is ‘phygital’ experiences – the fusion of digital and physical channels. It’s the industry’s answer to overcoming Read full story › Source: The Drum...
Read MoreBy Melissa Robertson Ahead of World Menopause Day (October 18), Dark Horses’s Melissa Robertson shares how the condition made her career almost untenable and calls for more empathy and understanding in the workplace. As women, we have to deal with what I can only describe as a significant amount of ‘health shit’. And in an industry that’s made up of 55% women, these numerous health conditions remain one of the biggest barriers to women progressing and staying in the workplace. Yes. It’s more accepted these days that women have more complex health needs throughout their lives, but there simply isn’t enough information, education and support Read full story › Source: The Drum...
Read MoreBy Oscar Quine As the last days of summer melt into a distant haze (a last hurrah for ‘brat,’ anyone?), The Drum Network gathered a panel of experts to reflect on how brands are doing at showing up at festivals. Festivals in the UK had a rough time this year, with here Read full story › Source: The Drum...
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