By Ben Ireland The road to bad brand experience is paved with good intentions. Ben Ireland of Unlimited explains how to make good on the promises you set out to deliver. We’ve all been there. You see a social post about a product you’re interested in. You click through to view it… and land on a generic homepage. You try to search for the product but don’t quite know its name. A little scrolling through various similar options and there it is. But the product page is a little… underwhelming. You have a question about the item, which sends you on a wild goose Read full story › Source: The Drum...
Read MoreBy Ryan Lewis What exactly does a media buyer do? Ryan Lewis of RocketMill explains the benefits of enlisting their services – and the dichotomy between cost and value. In the ever-evolving marketing landscape, the role of media agencies has become increasingly pivotal. These agencies serve as conduits between brands and their target audiences, navigating the complex terrains of advertising platforms, media owners, consumer behavior, and industry trends. However, still in discussions about media agency partnerships, a crucial question often arises: the disparity between cost and value. Cost is a tangible metric, representing the monetary investment required to engage the services of a media Read full story › Source: The Drum...
Read MoreBy Webb Wright The event’s opening panel yesterday morning highlighted the central role that AI-generated content is increasingly playing within the marketing sector. There are few subjects that are more salient in the minds of marketers today than generative AI. It was fitting, therefore, for The Drum Live US to kick off yesterday morning with a panel discussion about the technology and its growing impact throughout the ad industry. The three panelists – Bacardi’s Laila Mignoni, Uber Advertising’s Mrinalini Nair and Runway’s Emily Golden – brought a wide and illuminating range of perspectives to answer the central questions discussed throughout the conversation: How is generative Read full story › Source: The Drum...
Read MoreBy Kendra Barnett In light of widespread signal loss and an uptick in data privacy regulations, ad targeting and measurement are becoming increasingly challenging feats. At The Drum Live symposium in New York on Wednesday, adtech, media and publishing leaders opined on the future of ad targeting, addressability and campaign measurement amid widespread signal loss on the open web and the impending demise of third-party cookies. While conversations spanned a wide gamut of topics, these are 8 of the top takeaways from the sessions spearheaded by adtech and media experts from Warner Bros. Discovery, Reddit, Lotame, Comcast, Kantar, Quantcast and Comscore. 1. The increasing Read full story › Source: The Drum...
Read MoreBy Gordon Young In the lead-up to high-stakes election seasons across the globe, political advertising is getting heated. In the feverish run-up to the U.S. general elections, political parties are expected to spend a staggering $3bn on media campaigns, signaling not only the high stakes of political power but also the evolving battleground of advertising strategies. At the heart of this evolution is the convergence of politics and commercial marketing, a topic explored in-depth during a recent episode of The Drum’s podcast series, ‘Politics for Drummies,’ recorded live in New York as part of The Drum Live event in New York on Wednesday. <!– inArticleBlock Read full story › Source: The Drum...
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