By Sam Anderson Every marketing agency in the land, it seems, has added ‘AI’ to its list of capabilities. So is it already too late to use AI to stand out? We asked agency leaders from The Drum Network. You can hardly say that the tide is turning on AI mania… but. Amid continued AI obsession, rumblings of oversaturation are growing. Meanwhile, the ad industry has invested heavily in AI over the last couple of years. But with seemingly everyone making that same investment, is AI capability table stakes now? Or is it still possible, somehow, for people in marketing to stand Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The new contract includes pioneering AI safeguards and enhanced benefits for guild members. Today, Sag-Aftra, a guild representing some 160,000 entertainment and media professionals, and major record labels, such as Warner Music Group, Sony Music Entertainment, Universal Music Group and Disney Music Group, have today struck a preliminary multiyear deal succeeding the SAG-AFTRA National Code of Fair Practice for Sound Recordings. The Sag-Aftra Executive Committee unanimously greenlit the tentative deal on Wednesday, April 10, paving the way for it to be put forth for member ratification. The agreement spans from January 1, 2021, to December 31, 2026. Effective immediately upon ratification, the artificial Read full story › Source: The Drum...
Read MoreBy Audrey Kemp It’s a collection stacked with style and flavor. Ready to step up your fashion game and flavor game simultaneously? You’re in or a treat, thanks to an unexpected partnership between snack brand, Pringles, and rubber shoe brand, Crocs. For the first time, Pringles is entering the world of footwear to deliver the ‘Pringles x Crocs Collection.’ The drop was first teased by San Francisco 49ers tight-end George Kittle. And now, TikTok fashionista, Chris Olsen, is proudly flaunting it. The collection’s pièce de résistance is the Pringles x Crocs Classic Crush Boot, a sleek boot with a stacked crisp heel and a custom Pringles can Read full story › Source: The Drum...
Read MoreBy Audrey Kemp A new short film plunges viewers into a dimly lit apartment, where the universal nightmare of tax preparation takes on a life of its own. Tax season — it’s sure to send shivers down taxpayers’ spines every year. Bringing these horrors to life is TurboTax Canada, which has today released ‘Undone,’ a bone-chilling short film that spooks viewers with paperwork and looming deadlines. It debuts a mere 18 days before the tax deadline. Directed by the director-screenwriter-producer Filip Terlecki and starring Mitsuko Noguchi in her debut role alongside Dylan Simpson, the film follows a young woman who is tormented by a tax Read full story › Source: The Drum...
Read MoreBy Branwell Johnson Upon the launch of the agency’s 2024 Agency Playbook, Propeller’s Branwell Johnson lays out the rules of the game for agencies using social media to grow. There’s a saying for business prospecting that you should ‘fish where the fish are’. Vast shoals of fish have been swimming around social media in recent years, making it a hugely important pool to explore. Social media platforms, of course, offer a huge opportunity to connect with relevant audiences, build brand awareness, and drive leads via exciting inbound marketing. Increasingly, decision-makers are also using it to research partners and solution providers. At the Read full story › Source: The Drum...
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