By Kendra Barnett With millions of users, creators and brands holding their breath, an impending Supreme Court decision will determine TikTok’s future in the US – and potentially reshape the entire digital media landscape. The US Supreme Court is expected to rule this week on a case that will determine the future of TikTok in the US. On Friday, the Court heard arguments from TikTok in its appeal to reverse a law that would require its Chinese parent company ByteDance to divest the app or face a nationwide ban in the US, set to go into effect on Sunday, January 19. The law, signed Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Zuckerberg admits that more inflammatory content is coming to Facebook and Instagram. But for brands, ditching Meta won’t be a bet worth taking, experts say. Meta is overhauling its content moderation and diversity, equity, and inclusion (DEI) programs, signaling a major strategic pivot amid shifting legal and political dynamics under the incoming Trump administration. Despite the possibility that the shift will invite more pressing brand safety threats onto Facebook and Instagram, advertisers are likely to keep investing, experts say. The company’s CEO Mark Zuckerberg announced last week that the tech giant will roll back content moderation restrictions on its platforms. An internal Read full story › Source: The Drum...
Read MoreBy Audrey Kemp As fires spread relentlessly across Los Angeles, ad agencies are stepping up, providing aid to their teams, adapting to disruptions and mobilizing resources to support the wider community. Since the Los Angeles wildfires fires broke out last week, California’s largest city has been engulfed in a crisis. As of Tuesday, nearly 41,000 acres have burned, fueled by severe drought conditions and relentless Santa Ana winds. The devastation has forced over 205,000 residents to evacuate and destroyed thousands of structures. Read more here Read full story › Source: The Drum...
Read MoreNvidia’s Jensen Huang and Delta’s Ed Bastian both had strong stories to tell at CES. But why did one engage the audience so much better than the other? Jean Foster, who knows the event better than most from six years with the organizing team, reports back from the show floor. CES 2025 lit up Las Vegas last week with a dazzling showcase of innovation and transformative tech. For my 8th CES, I donned my sparkly sneakers and hit the show floor to find the tech shaping how we live, work and play. As expected, AI was the main story. It was in Read full story › Source: The Drum...
Read MoreBy Sam Anderson A straw poll of ad shops for our here Read full story › Source: The Drum...
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