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Flicks & mortar: They’re under fire in the age of content, but cinemas will never die

on Mar 26, 2024

By Alex Wilson The reports of physical cinemas’ death are greatly exaggerated, says Amplify’s Alex Wilson for The Drum’s entertainment deep dive. The home of immersive entertainment won’t go down without a fight. Since the Lumière brothers first projected moving images to a paying audience in Paris in 1895, cinema and movies have evolved with technological advancements and audience expectations. Brick-and-mortar cinemas themselves have been seemingly under threat for a while too – since at least as far back as the introduction of digital media. Recent global events had many claiming the final nail was soon to be hammered into the Read full story › Source: The Drum...

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Truth Social stock success hinges on Trump’s cult of personality – not real business value

on Mar 25, 2024

By Kendra Barnett The divisive former President – who is currently embroiled in three separate legal battles ahead of a high-stakes election cycle – is readying for the NASDAQ debut of his media organization Trump Media & Technology Group, which owns Truth Social. Donald Trump’s social media platform, Truth Social, is headed for a Wall Street debut on Tuesday. On Friday, shareholders of special purpose acquisition company Digital World Acquisition Corp., which trades under the ticker symbol DWAC, voted to approve a merger with Trump Media & Technology Group (TMTG), the former President’s media organization and the owner of Truth Social. Following Read full story › Source: The Drum...

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Levi’s celebrates 10 years of ‘Live in Levi’s’ with global casting call for dancers

on Mar 25, 2024

By Audrey Kemp If you’ve ever felt the urge to dance to Kaytranada like nobody’s watching, then Levi’s has just the opportunity for you. The brand is giving all dancers a chance to star in a music video for the Grammy winner’s unreleased track. Few fashion brands can endure and move gracefully with the rhythm of changing times. Levi’s, the 170-year-old denim company, is one of those brands. With each passing decade, Levi Strauss & Co continually redefines what it means to live in Levi’s while staying true to its roots. In 2024, the brand is back with its ‘Live in Levi’s’ campaign. This time around, Read full story › Source: The Drum...

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Where the Palace lost the plot – and what we can learn about PR and empathy from KateGate

on Mar 22, 2024

By Kendra Barnett The Princess of Wales released a deeply moving video message Friday afternoon about her health, ending weeks-long speculation. The development has drawn attention to the Royal Family’s relatively hands-off approach to communication around the crisis. After weeks of frenzied speculation and widespread conspiracy theories that have gripped the internet, the Princess of Wales announced in a heartfelt video message today that she’s been diagnosed with cancer. In her message, filmed in Windsor by BBC studios, Kate Middleton explained that medical professionals detected her cancer during a major abdominal surgery that she underwent in January at the London Clinic (an operation that Read full story › Source: The Drum...

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Reddit’s 48% spike in NYSE trading debut hints at a strong future

on Mar 22, 2024

By Kendra Barnett So long as it avoids key stumbling blocks, Reddit is poised for positive growth post-IPO, media and investing experts say. On Thursday, 19 years after its launch, social platform Reddit went public. Its highly-anticipated public offering was initially priced at $34 per share, but began trading Thursday afternoon at $47 per share under the ticker symbol (NYSE: RDDT). Prices continued to climb, reaching a high of $57.80 a share, and closing at $50.44. Reddit ended its first trading day up 48%, propelling its market cap to over $9bn. Reddit’s NYSE debut represents the first social media IPO since Pinterest went public in 2019. The Read full story › Source: The Drum...

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