By Gordon Young Fans are unhappy with Nike’s latest England football strip. No, not the £125 price tag, but its colorful interpretation of the national flag. Gordon Young explores how Nike and other brands may be inadvertently ‘sewing’ division. In the words of Sir Humphrey – the po-faced civil servant from Yes Minister – it seems a brave decision. An American company has decided to redesign the English flag. The new Nike kit for the England football team features a rainbow-ish St George’s cross, with stripes of various colors replacing a solid red. And some fans have seen red. The Guardian calls them <a target=_blank Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Apple is once again coming under fire for its restrictive App Store policies. But some experts see a lack of substance in the case. The US Department of Justice (DOJ), alongside 16 state attorneys general, filed a historic antitrust case against Apple on Thursday, alleging that the iPhone maker is operating an illegal monopoly over the smartphone market by limiting customer choice, imposing unfair restrictions on developers and denigrating the user experience of competing products. “We allege that Apple has maintained monopoly power in the smartphone market, not simply by staying ahead of the competition on the merits, but by violating federal Read full story › Source: The Drum...
Read MoreBy Audrey Kemp TL;DR: Reddit is now a publicly traded company. Redditors and keyboard warriors: get ready to craft the perfect reply to this news. Today, Reddit, the internet’s favorite rabbit hole of memes, cat videos and niche subreddits, has officially IPO’d under the ticker symbol (NYSE:RDDT) — and the company is celebrating in style. Instead of a stuffy corporate announcement, Reddit decided to release a ‘day-in-the-life’ style video starring its adorable alien mascot, Snoo, in a whimsical campaign that’s pure internet gold. The film opens with Snoo getting ready to conquer IPO day. But before they do so, they visit Reddit’s bustling New York Read full story › Source: The Drum...
Read MoreBy Audrey Kemp Brandon Beloti, Shareef O’Neal and other influencers are stunned to discover that they prefer the scent of Axe over its high-priced competitor in a campaign by The Martin Agency. It’s a fragrance face-off of epic proportions. In a new campaign released today, the affordable men’s fragrance brand challenges a luxury giant in a David-versus-Goliath showdown: ‘The Haters Upset: Axe vs Tom Ford.’ The campaign pits the newest addition to Axe’s Fine Fragrance Collection, Lynx Black Vanilla, against Tom Ford’s Tobacco Black Vanille, which retails for a cool $195 (£200). Developed by The Martin Agency, this campaign marks Axe’s biggest global initiative in years. The Read full story › Source: The Drum...
Read MoreBy Andy Pearson Liquid Death’s Andy Pearson shares how his journey took him from a miserable creative job to deliberately doing things ‘wrong’ for one of the most entertaining brands around. Do you ever question everything you’re doing and get filled with a deep existential dread and regret? I sure have! How many late nights have you spent at the office putting together the deck for the cracker brand social media account pitch? Or urgently responding to the 11pm email from the cell carrier client about a last-minute emergency change to the VO to say ‘nearly 95%’ instead of ‘up to Read full story › Source: The Drum...
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