By Audrey Kemp In the new ads, the acclaimed actress and producer becomes the ‘voice of reason’ in the frozen aisle for those looking for taste without the calories. Lean Cuisine, the beloved Nestlé-owned TV dinner brand, has brought some star power to its latest ad campaign, ‘You Have Good Taste.’ But here’s the twist: while you won’t see her, you’ll undoubtedly recognize her voice. The one and only Regina Hall, the actress and producer known for The Best Man and Scary Movie franchises, has lent her unmistakable voice to the brand’s first new ad campaign in four years. In what seems like scenes from a Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Sports-focused streaming platform FuboTV filed a $1bn antitrust lawsuit against the entertainment giants last month over their plans to launch a joint sports streaming venture. FuboTV today unveiled a new out-of-home (OOH) ad campaign in Washington, D.C. aimed at garnering support among lawmakers and government officials for its antitrust lawsuit against media heavyweights The Walt Disney Company, Fox Corp and Warner Bros Discovery. Fubo filed a $1bn lawsuit against the organizations in New York federal court last month over the media titans’ intention to launch a joint sports streaming venture. Announced in early February and slated to roll out later this Read full story › Source: The Drum...
Read MoreBy Audrey Kemp In a new March Madness-themed campaign, Adidas seeks to help other young athletes overcome self-doubt on the court and remember the joy of the sport. This coincides with the brand’s NIL Ambassador Network surpassing 12,000 student athletes. Timed to basketball’s biggest event, NCAA’s March Madness tournament, Adidas has released its newest commercial today starring 22-year-old Hailey Van Lith of the LSU Tigers. ‘You Got This,’ as the campaign is called, aims to rid college athletes of pressures and return to the love and joy of sport. Set to ‘Under Pressure’ by Queen and David Bowie, the latest spot starring Van Read full story › Source: The Drum...
Read MoreBy Sam Anderson There’s been an uptick in the number of companies mandating a full return-to-office, after years of hybrid working. But do agency owners and HR leaders think it’s a smart move? Last week, British drugstore Boots joined a growing list of companies revoking their hybrid working policies, as it announced a recall notice for its head office staff, 5 days a week. This comes amid. UPS and the beleaguered Boeing are among the other big names to make similar shifts in recent months – with mixed results. In adland, hybrid approaches still seem to dominate, with most Read full story › Source: The Drum...
Read MoreBy Audrey Kemp With the guidance of ‘AI’ (not that AI), basketball fans might just end up getting everything wrong in all the right ways during March Madness. As college basketball fans lace up their sneakers for March Madness, Pepsi Zero Sugar and Draftkings have launched their latest campaign urging fans to forget artificial intelligence and embrace the original AI — the one and only Allen Iverson. Yes, you read that right. The brands’ latest venture, the ‘AI Can Do That?’ campaign, sees the basketball legend stepping onto the court to help fans with something he knows a thing or two about — making zero Read full story › Source: The Drum...
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