By Audrey Kemp In a new March Madness-themed campaign, Adidas seeks to help other young athletes overcome self-doubt on the court and remember the joy of the sport. This coincides with the brand’s NIL Ambassador Network surpassing 12,000 student athletes. Timed to basketball’s biggest event, NCAA’s March Madness tournament, Adidas has released its newest commercial today starring 22-year-old Hailey Van Lith of the LSU Tigers. ‘You Got This,’ as the campaign is called, aims to rid college athletes of pressures and return to the love and joy of sport. Set to ‘Under Pressure’ by Queen and David Bowie, the latest spot starring Van Read full story › Source: The Drum...
Read MoreBy Sam Anderson There’s been an uptick in the number of companies mandating a full return-to-office, after years of hybrid working. But do agency owners and HR leaders think it’s a smart move? Last week, British drugstore Boots joined a growing list of companies revoking their hybrid working policies, as it announced a recall notice for its head office staff, 5 days a week. This comes amid. UPS and the beleaguered Boeing are among the other big names to make similar shifts in recent months – with mixed results. In adland, hybrid approaches still seem to dominate, with most Read full story › Source: The Drum...
Read MoreBy Audrey Kemp With the guidance of ‘AI’ (not that AI), basketball fans might just end up getting everything wrong in all the right ways during March Madness. As college basketball fans lace up their sneakers for March Madness, Pepsi Zero Sugar and Draftkings have launched their latest campaign urging fans to forget artificial intelligence and embrace the original AI — the one and only Allen Iverson. Yes, you read that right. The brands’ latest venture, the ‘AI Can Do That?’ campaign, sees the basketball legend stepping onto the court to help fans with something he knows a thing or two about — making zero Read full story › Source: The Drum...
Read MoreBy Webb Wright We spent a whirlwind of a week in Austin so you didn’t have to. Downtown Austin, Texas has been a blur of frenetic activity this week. Amid the sounds of electric guitar riffs oozing out of seemingly every dive bar and a fleet of wheeled delivery robots rolling through the sidewalks – giving the area a kind of sci-fi western vibe – many thousands of conference-goers gathered in the heart of the city for nine days of music, films, networking and panel discussions. SXSW bills itself as a hub where minds operating at the bleeding-edge of various fields can come together to Read full story › Source: The Drum...
Read MoreBy Dan Salkey Ad agencies better start treating their freelancers better. Clients are more than willing to snap up this talent. Small World’s Dan Salkey explains. With Publicis Groupe recently deciding to cut independent talent (freelancer) spending by 27% and Mark Read prophesizing more cuts to the independent talent base at WPP, it is clear the industry’s attitude to these workers is naive, dismissive, and reminiscent of that thing ostriches do when they get scared. Ultimately, these cuts are an IR35-shaped cover-up for talent cutbacks across the board as the infamous era of efficiency continues. It also cemented my belief that ‘freelance’ Read full story › Source: The Drum...
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