By The Drum Network In this week’s episode of The Drum Network Podcast, we sit down with two leading lights from the world of influencer marketing. Despite regular think-pieces prematurely announcing the death of the influencer, growth in the influencer marketing industry shows no signs of slowing – with estimates of its annual global value reaching as high as $24bn. The upshot of all this money flowing around is that influencers (or creators, or whatever you like to call them) are all around: a robust and mature market of creators of every stripe, just waiting for marketers to collaborate with them. But how to Read full story › Source: The Drum...
Read MoreBy Dane Aloe This year’s South by Southwest (SXSW) festival wraps this weekend after a festival not without its fair share of drama. Spiro’s Dane Aloe says that the real star of the show was a suite of amazing experiential activations. BBQ, beer, and brand activations were all out in full force in Austin as this year’s SXSW Festival brought together some of the world’s biggest brands and agencies. From guerilla-style takeovers to large, sponsored experiences, brands pulled out the stops to grab audiences’ attention and time. The result? Those experiential trends move beyond ‘one-offs’ to elements that can have long-term, bottom-line impacts on their Read full story › Source: The Drum...
Read MoreBy Webb Wright What do Plato, Joseph Campbell and the Terminator films have in common? They’ve all contributed to the evolution of how human beings understand themselves through stories – and they’re all being discussed in Austin right now. I don’t know exactly what I was expecting from the first panel that I attended at SXSW this year, but it wasn’t a lecture on Plato. The panel – held on Monday and titled ‘AI and the Future of Truth’ – was introduced with some remarks from Brent Reidy, the Andrew W Mellon Director of the Research Libraries at the New York Public Library, about Read full story › Source: The Drum...
Read MoreBy Jennifer Ferrier Fresh from hosting a comedy show for rival agencies, Jennifer Ferrier of Boutique explains why collaboration is better than competition. For those who don’t know, we – a fiercely independent agency from the north (Leeds to be precise) – have embarked on a novel project: hosting comedy nights, strictly for agency folk. We’ve all endured our fair share of ‘agency roundtables,‘ promising collaboration but delivering more yawns than an all-agency wrap-up at 5pm on a Friday. Everyone clutches their secrets tighter than a client with a shrinking budget and chats the same guff we’ve all been guilty of a million Read full story › Source: The Drum...
Read MoreBy Kendra Barnett Despite overwhelming support in the House, a bipartisan effort to force ByteDance to divest TikTok or face a ban in the US is unlikely to pass in the Senate, according to tech policy and media experts. In the most advanced effort yet to crack down on TikTok in the US, the House of Representatives today voted in a 352-65 vote to advance a bill that would require the video-sharing platform’s Chinese parent ByteDance to divest from the app within about six months or face a nationwide ban. Republicans in the chamber, it would appear, were not deterred by former President Read full story › Source: The Drum...
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