By Audrey Kemp The condiment brand wants consumers to hop on the gravy train year-round — not just during the holiday season. Whether you’re pouring gravy goodness over your morning biscuits or drizzling it on your evening poutine, Heinz says it’s time to declare that ‘Gravy is the New Ketchup.’ In a new video series is called ‘Gravy Hot Takes,’ the brand urges consumers to consider the sauce’s savory potential by showing off unlikely gravy pairings, from chicken nuggets to hot dogs. The videos are live across TikTok, Instagram and Pinterest. @heinz_us What if gravy could be the Read full story › Source: The Drum...
Read MoreBy Georgie Everitt Does AI pose a threat to copywriters? No, says Georgie Everitt: not if we remember that words hit differently when they come from humans. Do you ever feel like you’re being watched? I do. At this very moment, actually, as I sit writing at my desk, in the B2B marketing agency I work for, I think – what if my colleagues see me, a professional copywriter, spell a word wrong? Googling which dash to use? Or thesaurus-ing a synonym? Okay, they’re probably not watching me, are they? But self-consciousness is a writer’s curse and it really can disrupt our flow, Read full story › Source: The Drum...
Read MoreBy Kendra Barnett While some experts see revenue loss reversals on X’s horizon, others point out the various challenges of taking on incumbents in video streaming like YouTube and Netflix. Elon Musk’s X plans to launch a video streaming platform this week, which will be available via the app on Amazon and Samsung smart TVs, according to a Fortune report. An inside source told Fortune that the app will look “identical” to YouTube’s TV app. But social media and advertising experts are divided on whether the strategy will help X recoup the revenue it’s lost from declining ad spend. Musk, the Tesla CEO who Read full story › Source: The Drum...
Read MoreBy Audrey Kemp The outdoor gear giant has found itself in the eye of a social storm over its latest promotion awarding customers with 20% off for taking a racial inclusion survey. An analysis of reactions on social media, coupled with the insights of diversity, equity and inclusion experts, provides a nuanced understanding of the initiative and its aftermath. The North Face ignited a social media frenzy last week after its latest promotion offered a 20% discount to customers for participating in an hour-long racial inclusion and allyship course. Dubbed ‘Allyship in the Outdoors,’ the course claims to educate customers about the challenges faced by Read full story › Source: The Drum...
Read MoreBy Audrey Kemp When your favorite bag of chips feels more like a bag of air, welcome to the practice of “shrinkflation” – the unsavory secret that’s downsizing your go-to goods. Experts unpack the motivations and lasting impacts of this increasingly prevalent tactic. From mass layoffs to inflation, middle-class Americans grapple with the daily challenges of a weakening economy. A recent study from retail technology company Swiftly found that nearly two in three people struggle to pay for their groceries due to rising prices and interest rates. As shoppers become increasingly vigilant in the grocery aisle, they are likely to notice a price hike on Read full story › Source: The Drum...
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